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A major overhaul of web domains good or bad?

The BBC announced yesterday that applications will soon open for new top-level domains in the biggest change to the system in over two decades.

From today it will be possible to register almost any word as a web address suffix. Familiar endings like .com and .org could potentially be joined by the likes of .pepsi, .virgin or .itv.

There are arguments for and against this introduction of custom domain suffix.

Peter Dengate Thrush, a former chairman of Icann’s board of directors, stated

“No-one would design a domain name system now for several billion users just using a couple of names that we started the system with in 1985.”

And what he says is probably true, domain names are beginning to get longer due to the amount of companies now having websites and struggling to buy domain names that are simply their company name. Over the past few years there has … [Read More]