The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

Going Viral

I’m a sucker for a good advertising campaign. I can’t help it. Usually I’m drawn to anything topical, or something which has managed to create a social buzz.

Take this weekend’s Jubilee celebrations for instance. I was swayed into purchasing some royally themed biscuits, purely because they were named ‘queen for a day’ and packaged in all the necessary patriotic paraphernalia. I was drawn in, by the not-so-subtle marketing message. Striking an accordance with your audience is an important avenue to explore when marketing your services. The most successful way to do this is to present an interest in shared topics, opinions and current ideas.

Generating a conversation with potential clients or customers is an effective self promotion tactic. It also makes for the beginnings of an accurate and current advertising campaign. Whether you work for a door handle manufacturers or a handbag retailer, it’s important to contribute and interact … [Read More]

SEO: Creating Compelling Content

Right so where do we start with SEO? Well one of the most important things of course is the content on your site. What people read when they come to your site shows what your all about. Search engines have come a long way since the early days of the web, but they’re not as sophisticated as you might think. There are now two sides to copywriting for the web, on one hand you need to ensure you use the keywords that you wish to rank for. On the other hand you need to write quality content and avoid keyword stuffing so that you do not alienate your reader’s.

Ensuring Keyword inclusion

Search engine’s can still only understand what you are talking about if you make it digestible for them. This often means being clear and concise about what it is you are hoping to achieve. Term’s that are used … [Read More]

SEO : Is your website hiding?

So you have a website, the next question is how do you turn this into a business tool. Having a website without investing in SEO (search engine optimisation) is much like writing a great letter and never posting it. You might have created a fantastic website but if no one ever gets to see it unfortunately it’s never going to have a very big impact on your company.

It is estimated that an average 80% – 90% of all website user traffic begins on search engine sites, you probably used Google to get to the studio 4 site today. Due to this way of navigating around the web you simply can’t risk not ranking in search engines.

Getting ranked highly for important keywords in your industry can increase your traffic by large amounts. One of our customers has seen their visitor numbers triple from when we started their SEO campaign … [Read More]