The Studio 4 Blog
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Blog Archives

Un-sociable media, LOL?

How did you spend your lunch hour? On Twitter, on Facebook? Or maybe you took a photo of your sandwich with Instagram. These days, social media rules the (communication) waves.

Click on image for original source

If you can contact your recipient by the click of a mouse, why would you bother to phone or, heaven forbid, arrange a meeting? Offering users the opportunity to avoid face to face interaction, social media channels are at risk of breeding an anti-social generation.

Participation in social activity, in real time, is key to human development – it helps us judge characters and form relationships. No app or hashtag is powerful enough to simulate this experience.

Facial expression 🙂 and vocal intonation are all lost through social media channels, and to some extent, so is your right of reply. Would you ever just get up and leave a meeting without explanation or hang … [Read More]

Tweet-appeal

How’s your tweet-appeal? These days, a company’s Twitter account needs to pack a punch.

Twitter is a powerful marketing tool. I have been using my personal account for about 8 months now. I do use it mainly to post bitesize snippets about my day (if anyone is interested!) but I have also used its magic networking properties to search for jobs and internships online. I have, on occasion been successful, in that Twitter has provided me with a link or a ‘heads up’ which ordinarily would have fallen under my radar. Whether you’re using your personal account or your company’s, taking time to consider the people you want to follow will really optimise your Twitter network.

There are a few specific pointers to consider when tweeting for a company or a business. The basics are a good place to begin:
1. Do your employees all understand the essence of Twitter?… [Read More]

Don’t go changing…three words that don’t apply online

Don’t go changing. The first three words of a famous song might provide sound advice in matters of the heart, but they make absolutely no sense at all when it comes to business.

And it is certainly true when it comes to doing business online. Standing still online is never an option.

Change is good. Change is what we should all embrace.

Yes, I know, that’s all well and good in theory but when it comes to practice we all have a certain amount of fear and loathing when it comes to change.

If we encounter something new when we ae expecting the familiar, our first impressions are not always positive. In fact, they can be downright hostile.

That is just as true online, witness the fall-out from any new developments and announcements from our favourite search engines or social networking sites. Twitter’s recent announcement on the “open exchange of [Read More]

Do you like your customers?

The customer is always right. But do you have to like them too?

Social networking has changed the way many firms handle customer service. And those same social networking sites have given other firms the type of PR headaches they have spent years studiously trying to avoid.

Learning how to make best use of social networking sites is vitally important these days. A growing number of companies are taken a carefully considered and measured approach to using social media channels to interact with their customers…and even to like them.

Customer engagement has never been so easy...or so immediate

These companies are actively engaging in a very public conversation with people who buy their products and services, causing a mini revolution in terms of traditional customer service.

Social networking is revolutionising customer service. There are more and more examples of companies using Twitter to deal with individual customer complaints and get … [Read More]

Socail medai is’nt desroyting spellin and grammer

I waved goodbye to my last full-time role in the newspaper industry six years ago and immediately found myself embroiled in an online row regarding the quality of the blogs the company I had just left were introducing.

The subject matter of the blogs was not the issue. The poor spelling, grammar and overall style of many of the individual posts was, however, proving a major source of distraction and irritation.

It wasn’t just me complaining, regular readers were not impressed either. When such mistakes were pointed out, apologies were forthcoming…initially.

But there came a point when the newspaper, the bloggers and their editor went on the offensive and stopped apologising for the regular mistakes. “The rules have changed,” I was reliably informed. “This is blogging, it isn’t journalism. So that stuff about spelling and grammar doesn’t always matter these days.”

My argument did not change. It came down to … [Read More]