The Studio 4 Blog
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Blog Archives

Has Google sparked a trend which spells the end for left hand navigation?

It may seem like a trivial change to some, but the recent update to Google’s navigation bar has, for many, signalled the end of an era when it comes to web design.

The acclaimed search engine has unveiled a subtle upgrade to it’s navigation in recent weeks – as opposed to being displayed on the left of the page, navigation now takes pride of place at the top and centre. Being a big name when it comes to the web, this may well set a trend for web developers to take note of. The reasons behind the change have not been officially cited, but we at The Studio 4 have our own theories.

Left hand navigation used to be accepted as the standard, mainly due to the way we tend to read and take in information (ie: In western cultures, from left to right). Not only this, but it provided … [Read More]

Facebook – is it worth paying for popularity?

There’s no denying that Facebook holds a distinct presence in social networking, which is more than likely due to it’s constant reinvention and steady stream of new features. These new features serve a purpose. They help keep it fresh, newsworthy and at the forefront of our minds – which is exactly what a social networking site should strive to be.

But with constant change also comes constant upheaval (and occasional backlash). The 2011 introduction of the timeline, for example, was the cause of many a disgruntled outburst from dis-satisfied users who immediately missed the familiarity and comfort of the tried and true, old-school “wall”. Outraged that a free service had changed without consulting them first, presumably.

Since founding the site in 2004, Zuckerberg and his team have reportedly built up it’s worth to over $1 billion, and their increasing efforts to monetise have become less and less subtle. In … [Read More]

Going Viral

I’m a sucker for a good advertising campaign. I can’t help it. Usually I’m drawn to anything topical, or something which has managed to create a social buzz.

Take this weekend’s Jubilee celebrations for instance. I was swayed into purchasing some royally themed biscuits, purely because they were named ‘queen for a day’ and packaged in all the necessary patriotic paraphernalia. I was drawn in, by the not-so-subtle marketing message. Striking an accordance with your audience is an important avenue to explore when marketing your services. The most successful way to do this is to present an interest in shared topics, opinions and current ideas.

Generating a conversation with potential clients or customers is an effective self promotion tactic. It also makes for the beginnings of an accurate and current advertising campaign. Whether you work for a door handle manufacturers or a handbag retailer, it’s important to contribute and interact … [Read More]

Giving you information at your fingertips

The way we get our news and gather information is changing at a pace we have never seen before.

There are now so many ways to get up-to-date on what is happening locally, nationally and internationally it would take a while to list them and far too long to digest them all. It is also a list that continues to grow by the day.

From 24-hour television news to the continued rise of Internet use, we can have a bewildering array of news and information sources available to us 24/7 with a flick of a TV remote or click of a mouse. We have the world at our fingertips.

It has led some to complain of information overload, but such claims miss a vital point.

We have the best possible filter available to us – we get to decide whether we access this information or not.

The opportunity to find … [Read More]