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What's with all this interest in Pinterest?

Pinterest is like a simulation of the perfect world. Whenever I have browse, I instantly see my dream home, the perfect outfit and the most delicious dinners. It’s a never ending source of temptation.

If you’re looking for a way to visually tease potential customers – there’s no better social media platform. With approximately 20 million users to date, Pinterest’s power and pinfluence (I couldn’t resist) is growing.

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How does Pinterest work?

Rather than words, users share images. The network allows you to create different boards under different subject headings. For example, you might have a board entitled ‘My Dream Homes’ or ‘Places I’d like to visit’. If you see an image pinned by another user that relates to your boards, Pinterest allows you to ‘repin’ that image into your own collections. The overall idea is to create a fluid vision of your … [Read More]

Once upon a timeline….

Apparently more people in the world have Facebook than they do kettles. I don’t know whether this is true or not but I want to believe it. I have a kettle and I have Facebook – this must mean that I’m a fully fledged member of the twenty-first century. Admittedly I couldn’t live without either. Well, perhaps that’s not quite true. Given the choice I’d keep the kettle – I wouldn’t be able to face the world, let alone Facebook without a cup of tea at 8am.

Whether you resisted or embraced the change, everyone of Facebook’s 900 million users has now been moved over to the new timeline format. I’m getting used to it. I think it’s rather good actually. People moan – they always do when Facebook alters/is temporarily unavailable. Perhaps Facebook deprivation is a greater torture than tea/coffee deprivation?

Timeline does offer the user a greater control … [Read More]

Tweet-appeal

How's your tweet-appeal? These days, a company's Twitter account needs to pack a punch.

Twitter is a powerful marketing tool. I http://medication4uk.com/generic-levitra-vardenafil-tablets-in-uk.php have been using my personal account for about 8 months now. I do use it mainly to post bitesize snippets about my day (if anyone is interested!) but I have also used its magic networking properties to search for jobs and internships online. I have, on occasion been successful, in that Twitter has provided me with a link or a 'heads up' which ordinarily would have fallen under my radar. Whether you're using your personal account or your company's, taking time to consider the people you want to follow will really optimise your Twitter network.

There are a few specific pointers to consider when tweeting for a company or a business. The basics are a good place to begin:
1. Do your employees all understand the essence of … [Read More]

Pinning your hopes on the next big thing

I met a futurologist once who was deeply embarrassed about his job title, but provided a fascinating hour-long chat on trend-spotting.

He said identifying the next big thing was as much down to probability and predictability than a sixth sense. You look at current trends and how they are evolving for an insight into what might happen next.

I likened his role to BBC’s Tomorrow’s World programme, which served up a tantalising glimpse into the future that in hindsight was not always very accurate. But he shook his head and claimed to be far more conservative in his predictions than the BBC show ever was.

I was reminded of that encounter during the last few weeks as I took a look around Pinterest.

It is relatively new on my social media radar, but the site is actually two years old. Not exactly the new kid on the social media … [Read More]

Don’t go changing…three words that don’t apply online

Don’t go changing. The first three words of a famous song might provide sound advice in matters of the heart, but they make absolutely no sense at all when it comes to business.

And it is certainly true when it comes to doing business online. Standing still online is never an option.

Change is good. Change is what we should all embrace.

Yes, I know, that’s all well and good in theory but when it comes to practice we all have a certain amount of fear and loathing when it comes to change.

If we encounter something new when we ae expecting the familiar, our first impressions are not always positive. In fact, they can be downright hostile.

That is just as true online, witness the fall-out from any new developments and announcements from our favourite search engines or social networking sites. Twitter’s recent announcement on the “open exchange of [Read More]