The Studio 4 Blog
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Blog Archives

A day through the eyes of a PR Assistant

For anyone who has ever wondered what the life is like as a PR Assistant in a marketing agency or for those friends and family who continue to ask me, “so what exactly do you do?” below is a fairly typical day in the life of a PR Assistant…

8:40AM: Arrive in the office. A few people are around but all are beginning to arrive slowly but surely. I start by filling up my HydrateM8 (I latched onto this craze back in 2016) and check my emails for any unexpected surprises. It’s usually full of offers from publications intertwined with client requests.

9:00AM: I begin my day by responding to all emails and re-writing yesterdays To-Do list, it’s definitely my favourite thing to do to keep me organised. Call me lame but it’s so satisfying when you cross a job off the list.

9:45AM: Gasp at the time (takes a … [Read More]

Social Media platforms, a one sided conversation?

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When you wake up in the morning and leap out of bed as we all do, why are your first words of the day almost always ” good morning”? Is it really an exceptionally ‘good’ morning most of the time or is this turn of phrase more useful as a way to generally be friendly ?  To be approachable to the people that you care about ? To engage these indivuals and furthermore to create a platform from which you can see how they are, what they are up to and what their plans are.

On a personal level this is seen as the norm but what most people want to know is how can a business go about engaging with its clients in a similar way, especially on a much larger scale. A 9 o’clock phone call to all business partners with an … [Read More]

Facebook – is it worth paying for popularity?

There’s no denying that Facebook holds a distinct presence in social networking, which is more than likely due to it’s constant reinvention and steady stream of new features. These new features serve a purpose. They help keep it fresh, newsworthy and at the forefront of our minds – which is exactly what a social networking site should strive to be.

But with constant change also comes constant upheaval (and occasional backlash). The 2011 introduction of the timeline, for example, was the cause of many a disgruntled outburst from dis-satisfied users who immediately missed the familiarity and comfort of the tried and true, old-school “wall”. Outraged that a free service had changed without consulting them first, presumably.

Since founding the site in 2004, Zuckerberg and his team have reportedly built up it’s worth to over $1 billion, and their increasing efforts to monetise have become less and less subtle. In … [Read More]

Un-sociable media, LOL?

How did you spend your lunch hour? On Twitter, on Facebook? Or maybe you took a photo of your sandwich with Instagram. These days, social media rules the (communication) waves.

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If you can contact your recipient by the click of a mouse, why would you bother to phone or, heaven forbid, arrange a meeting? Offering users the opportunity to avoid face to face interaction, social media channels are at risk of breeding an anti-social generation.

Participation in social activity, in real time, is key to human development – it helps us judge characters and form relationships. No app or hashtag is powerful enough to simulate this experience.

Facial expression 🙂 and vocal intonation are all lost through social media channels, and to some extent, so is your right of reply. Would you ever just get up and leave a meeting without explanation or hang … [Read More]

What’s with all this interest in Pinterest?

Pinterest is like a simulation of the perfect world. Whenever I have browse, I instantly see my dream home, the perfect outfit and the most delicious dinners. It’s a never ending source of temptation.

If you’re looking for a way to visually tease potential customers – there’s no better social media platform. With approximately 20 million users to date, Pinterest’s power and pinfluence (I couldn’t resist) is growing.

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How does Pinterest work?

Rather than words, users share images. The network allows you to create different boards under different subject headings. For example, you might have a board entitled ‘My Dream Homes’ or ‘Places I’d like to visit’. If you see an image pinned by another user that relates to your boards, Pinterest allows you to ‘repin’ that image into your own collections. The overall idea is to create a fluid vision of your … [Read More]