The Studio 4 Blog
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Blog Archives

What should I expect from SEO Packages?

Well the first question is really what your hoping to achieve from your investment in SEO. Obviously you want more traffic to your site, that’s just a given, but what type of traffic do you want. It is the time old question of quality verses quantity. Would you be happy just knowing that 1000 people visited your site, or would you prefer to know that they came there because they are genuinely interested in what your offering. After all 999 of those 1000 people could be stumbling across your site not really ever having an intention of becoming a customer.

Taking this into account there are a few elements that I believe make good SEO Packages I’ll talk about each and why I believe they are vital to being happy with your SEO progress.

Who is supplying the SEO Package?

In my eyes the best SEO Packages are provided by … [Read More]

Marketing your company in 2012

January may feel like a bit of blur. Christmas only seems as if it was yesterday and you are already waving bye bye to the first month of the year. But it’s not too late to focus on a handful of changes that could really make a difference to how you market your company in 2012.

Here’s what we think you should have on your radar.

1. Invest in content

We find that a lack of good quality content is the single biggest marketing barrier that our clients face on a day to day basis. Content more often than not ends up in a rush job with that empty feeling of “things could have been so much better”, or it is written by your marketing agency with very little client input provided. It is important that you realise it is you that live and breathe your products or services so … [Read More]

SEO: How to create Links

Lovely Links

So you’ve got your great looking website with fantastic content that’s optimised accordingly now what? Well the next step in SEO is link building to your site. In Google’s eyes what other people say about you is extremely important and this is where links from other sites come into play.

If your using a SEO company like us for your optimisation you will hopefully have started to rank however to get above your competitors we will need to build the reputation of your site. One of the major areas of reputation building is creating lovely links from great sites that Google will see as valuable sources.

So.. How do we create these back links?

There are various types of links that you can get and they all require different attentions:

Editorial Accumulation

These are links that are given naturally by sites and pages that want to reference your … [Read More]

SEO: Optimal Optimisation

Now the fun bit. You have your content. You have your keywords. The next bit is to optimise these on your site so that Google finds you for them.

This bit does take a bit of technical knowledge of websites and coding therefore if you have no idea about html id suggest getting some help with this part. SEO companies can help, we like to provide of customers with a detailed report of what we have done. We try to keep the technical jargon to a minimum and if there is anything you don’t understand you can simply give us a bell and we will do our best to explain it.

Before I talk about specific things we do to optimise sites there is an important task which must be performed before you can start. This is to work out exactly what page you optimise what word. If you’ve followed … [Read More]

SEO : Clever Keyword Selection

There was a reason why I spoke about content in my first blog and this is because people are often tempted to keyword stuff. This is where you write your content and then randomly put your keywords in where they simply don’t fit. What I would suggest is writing about who you are what you do in depth. If you write your content well then it makes keyword selection quite easy as you’ve already written them somewhere.

Choosing keywords that relate to you

Instead of picking random words out of the air if you have your content in front of you then you can go through and find terms that appear often. These will be the main products or services you offer choose quite a lot of keywords at first as these will be narrowed down to a shortlist later.

If you have different sections to your site for instance … [Read More]