The Studio 4 Blog
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Blog Archives

What do marketers do?

Our latest recruit at The Studio 4, Laura Gee has recently graduated from Keele University and is now learning how a degree in marketing differs to working for a marketing company. Read her first blog to find out how she is adapting to a career in SEO and social media.

The one question that University doesn’t actually teach you the answer to. They can teach you all the theory in the world, but one thing I’ve come to realise is that being a marketer isn’t something that can be taught. Of course, I highly value the education I received at University and found it worthwhile, but the real learning began when I started my job here at The Studio 4 two months ago. In fact, I strongly believe that marketers never stop learning.

A large part of my job as an SEO (search engine optimisation) and Social Media analyst involves … [Read More]

Content is king, are you falling short?

Many people say that content is now king in the SEO world. Surely though content has always been the most important thing if we think about the user.

Now that search engines have advanced far past the days when all that mattered was meta data, looking at your website from the users point of view could pay dividends.

Lets look at the main points as to why content is so important:

1. People will understand your message

Quality content, which explains well what you do will help people understand your products or services. Yes it is true that search engines too will need you to spoon-feed them what it is you do but if you were previously falling short you were failing your customers. Writing quality content which engages users is much more likely to convert visitors into customers. After all, could you really sell that product in 20 words … [Read More]

The silver lining of “Not provided”

Google analytics has for many years supplied website owners and SEO companies with in-depth information about the performance of their websites. Recently however Google has changed the way they collate the information and for anyone who is logged into a Google account they no longer record the keyword data. What this means is that we can tell that these people have come to a site via search engines however we cannot tell what keyword they have typed in to get there. The number of “not provided” visits has risen gradually and now means on average over 70% of the search engine visits that a website receives will be “not provided”.

So the question is how do we now find out which keywords are producing traffic to websites?

Well, we feel that although we can now not access the exact keyword lists, it will actually mean a much fuller picture for … [Read More]

Google Hummingbird – How will it affect you?

On 26th September 2013 Google came clean and admitted that the new algorithm (Hummingbird) had been up and had been running for the past month. As with any algorithm change that Google make many people who have presence on the web will be asking the question, how does this affect me?

Well Social media today summed up Hummingbird changes as the following:

 

Google Hummingbird At A Glance

Many of the existing rules and weightings still apply, so don’t stop doing what you are doing if your activities are based on Penguin pleasing, sustainable and ethical content focused techniques Known as Semantic search, more naturalistic or ‘conversational’ search terms (which tend to be long-tail in their nature) are now more important than ever Google still wants to return the most relevant, accurate and useful search results to its users, Hummingbird provides a more sophisticated means for Google to deliver this… [Read More]

What should I expect from SEO Packages?

Well the first question is really what your hoping to achieve from your investment in SEO. Obviously you want more traffic to your site, that’s just a given, but what type of traffic do you want. It is the time old question of quality verses quantity. Would you be happy just knowing that 1000 people visited your site, or would you prefer to know that they came there because they are genuinely interested in what your offering. After all 999 of those 1000 people could be stumbling across your site not really ever having an intention of becoming a customer.

Taking this into account there are a few elements that I believe make good SEO Packages I’ll talk about each and why I believe they are vital to being happy with your SEO progress.

Who is supplying the SEO Package?

In my eyes the best SEO Packages are provided by … [Read More]