The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

SEO : Clever Keyword Selection

There was a reason why I spoke about content in my first blog and this is because people are often tempted to keyword stuff. This is where you write your content and then randomly put your keywords in where they simply don’t fit. What I would suggest is writing about who you are what you do in depth. If you write your content well then it makes keyword selection quite easy as you’ve already written them somewhere.

Choosing keywords that relate to you

Instead of picking random words out of the air if you have your content in front of you then you can go through and find terms that appear often. These will be the main products or services you offer choose quite a lot of keywords at first as these will be narrowed down to a shortlist later.

If you have different sections to your site for instance … [Read More]

Google demotes its own Chrome browser search rankings

Google has been caught out after the site was caught breaking its own rules by paying bloggers to write posts promoting it’s web browser, Google Chrome. Google have said it will manually change its search rankings to ‘demote’ its own Chrome web browser for two months.

As of today, the Chrome download page has a publicly reported pagerank of 0/10. According to Google, the pagerank will remain lowered for a period of 60 days.

The Google PageRank system is the key to Google’s search algorithm – the lower a site’s number, the lower it will usually rank in Google searches.

If you would like TheStudio4 to help and improve your site’s pagerank so you can rank higher on Google then contact us.… [Read More]

SEO : Is your website hiding?

So you have a website, the next question is how do you turn this into a business tool. Having a website without investing in SEO (search engine optimisation) is much like writing a great letter and never posting it. You might have created a fantastic website but if no one ever gets to see it unfortunately it’s never going to have a very big impact on your company.

It is estimated that an average 80% – 90% of all website user traffic begins on search engine sites, you probably used Google to get to the studio 4 site today. Due to this way of navigating around the web you simply can’t risk not ranking in search engines.

Getting ranked highly for important keywords in your industry can increase your traffic by large amounts. One of our customers has seen their visitor numbers triple from when we started their SEO campaign … [Read More]