The Studio 4 Blog
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A day through the eyes of a PR Assistant

For anyone who has ever wondered what the life is like as a PR Assistant in a marketing agency or for those friends and family who continue to ask me, “so what exactly do you do?” below is a fairly typical day in the life of a PR Assistant…

8:40AM: Arrive in the office. A few people are around but all are beginning to arrive slowly but surely. I start by filling up my HydrateM8 (I latched onto this craze back in 2016) and check my emails for any unexpected surprises. It’s usually full of offers from publications intertwined with client requests.

9:00AM: I begin my day by responding to all emails and re-writing yesterdays To-Do list, it’s definitely my favourite thing to do to keep me organised. Call me lame but it’s so satisfying when you cross a job off the list.

9:45AM: Gasp at the time (takes a … [Read More]

Only the beginning…

Nowadays when everyone is shouting to be heard over competitors marketing campaigns you can’t get left on the page. With so many different platforms to advertise yourself on, press releases have taken on a new lease of life and can have maximum impact but with a relatively low cost involved.

The initial production of press releases can often be time consuming as sourcing photography and information on the product or project has to go through the various stages and with budgets tight for many, the exposure in printed publications can now often be limited.

Publishers are now coming on board with online press releases idea as now many of them upload press releases to publications websites either for a small cost or even sometimes for free. These are often backed up with weekly or monthly e-bulletins from themselves to promote your company and products to relevant groups on their circulation.… [Read More]