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What’s with all this interest in Pinterest?

Pinterest is like a simulation of the perfect world. Whenever I have browse, I instantly see my dream home, the perfect outfit and the most delicious dinners. It’s a never ending source of temptation.

If you’re looking for a way to visually tease potential customers – there’s no better social media platform. With approximately 20 million users to date, Pinterest’s power and pinfluence (I couldn’t resist) is growing.

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How does Pinterest work?

Rather than words, users share images. The network allows you to create different boards under different subject headings. For example, you might have a board entitled ‘My Dream Homes’ or ‘Places I’d like to visit’. If you see an image pinned by another user that relates to your boards, Pinterest allows you to ‘repin’ that image into your own collections. The overall idea is to create a fluid vision of your … [Read More]

Pinning your hopes on the next big thing

I met a futurologist once who was deeply embarrassed about his job title, but provided a fascinating hour-long chat on trend-spotting.

He said identifying the next big thing was as much down to probability and predictability than a sixth sense. You look at current trends and how they are evolving for an insight into what might happen next.

I likened his role to BBC’s Tomorrow’s World programme, which served up a tantalising glimpse into the future that in hindsight was not always very accurate. But he shook his head and claimed to be far more conservative in his predictions than the BBC show ever was.

I was reminded of that encounter during the last few weeks as I took a look around Pinterest.

It is relatively new on my social media radar, but the site is actually two years old. Not exactly the new kid on the social media … [Read More]