The Studio 4 Blog
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Blog Archives

Responsive design – a necessity for moving with the times

Infographic from StatCounter showing mobile web usage worldwide

According to online sources mobile phones account for 17% of global web usage and this doesn’t even include tablets. This shows the growing need for websites to adapt to the different platforms in which users are viewing their content.

Responsive design is an approach aimed at crafting sites at development stage to provide an optimal viewing experience across a wide range of devices. It in essence re-structures/re-sizes the information on a website dependant on the size of device. If done correctly this can produce an extremely versatile website which will be a pleasure for users no matter what device they may use.

We have now provided this service for many of our clients, one company that we have recently completed this for is the CPSA. The Concrete Pipeline Systems Association provides information to its market place through marketing materials including its website.… [Read More]

Coming to a small screen near you…

It is rare that I will use a desktop computer to browse the internet these days. My phone is just a more convenient option. I don’t have to waste time turning it on, and I don’t usually have to move to retrieve it, lazy as it sounds. Me and the few million smartphone users out there have the internet, quite literally at our finger tips. With more and more people using their phones to casually browse the web, companies are adapting their existing sites for the smaller (more lucrative) screen.

What are the benefits of mobile-friendly websites?

Improved user experience – websites adapted for mobile phone screens are much easier to navigate. Simple as!

Faster download time – mobile sites are compiled for mobile download speeds. Less time waiting, more time browsing.

Specialist mobile content – mobile sites can connect users to specific features, such as location maps and … [Read More]

Do you like your customers?

The customer is always right. But do you have to like them too?

Social networking has changed the way many firms handle customer service. And those same social networking sites have given other firms the type of PR headaches they have spent years studiously trying to avoid.

Learning how to make best use of social networking sites is vitally important these days. A growing number of companies are taken a carefully considered and measured approach to using social media channels to interact with their customers…and even to like them.

Customer engagement has never been so easy...or so immediate

These companies are actively engaging in a very public conversation with people who buy their products and services, causing a mini revolution in terms of traditional customer service.

Social networking is revolutionising customer service. There are more and more examples of companies using Twitter to deal with individual customer complaints and get … [Read More]

Ofcom boosts 4G mobile coverage plan

With the popularity of smart phones and tablets rapidly increasing the current mobile internet just doesn’t quite cut the mustard.

According to the Office for National Statistics 45% of people surveyed said they made use of the net while on the move, compared with 31% in 2010 and studies suggest that mobile internet usage may take over desktop internet usage by 2014.

Ofcom has revised proposals for its fourth-generation mobile spectrum auction, adding measures that could bring coverage to 98% of the UK meaning that rural areas will see much improved mobile internet connectivity.

This is all great news, but how does this effect whats on the web?

More and more companies are deploying mobile websites to react to the volume of people using smartphones and tablets to access the internet, although there are vast amounts of websites on the internet that unsuitable for mobile use.

What makes a … [Read More]