The Studio 4 Blog
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Blog Archives

Coming to a small screen near you…

It is rare that I will use a desktop computer to browse the internet these days. My phone is just a more convenient option. I don’t have to waste time turning it on, and I don’t usually have to move to retrieve it, lazy as it sounds. Me and the few million smartphone users out there have the internet, quite literally at our finger tips. With more and more people using their phones to casually browse the web, companies are adapting their existing sites for the smaller (more lucrative) screen.

What are the benefits of mobile-friendly websites?

Improved user experience – websites adapted for mobile phone screens are much easier to navigate. Simple as!

Faster download time – mobile sites are compiled for mobile download speeds. Less time waiting, more time browsing.

Specialist mobile content – mobile sites can connect users to specific features, such as location maps and … [Read More]

Pinning your hopes on the next big thing

I met a futurologist once who was deeply embarrassed about his job title, but provided a fascinating hour-long chat on trend-spotting.

He said identifying the next big thing was as much down to probability and predictability than a sixth sense. You look at current trends and how they are evolving for an insight into what might happen next.

I likened his role to BBC’s Tomorrow’s World programme, which served up a tantalising glimpse into the future that in hindsight was not always very accurate. But he shook his head and claimed to be far more conservative in his predictions than the BBC show ever was.

I was reminded of that encounter during the last few weeks as I took a look around Pinterest.

It is relatively new on my social media radar, but the site is actually two years old. Not exactly the new kid on the social media … [Read More]

Socail medai is’nt desroyting spellin and grammer

I waved goodbye to my last full-time role in the newspaper industry six years ago and immediately found myself embroiled in an online row regarding the quality of the blogs the company I had just left were introducing.

The subject matter of the blogs was not the issue. The poor spelling, grammar and overall style of many of the individual posts was, however, proving a major source of distraction and irritation.

It wasn’t just me complaining, regular readers were not impressed either. When such mistakes were pointed out, apologies were forthcoming…initially.

But there came a point when the newspaper, the bloggers and their editor went on the offensive and stopped apologising for the regular mistakes. “The rules have changed,” I was reliably informed. “This is blogging, it isn’t journalism. So that stuff about spelling and grammar doesn’t always matter these days.”

My argument did not change. It came down to … [Read More]

Ofcom boosts 4G mobile coverage plan

With the popularity of smart phones and tablets rapidly increasing the current mobile internet just doesn’t quite cut the mustard.

According to the Office for National Statistics 45% of people surveyed said they made use of the net while on the move, compared with 31% in 2010 and studies suggest that mobile internet usage may take over desktop internet usage by 2014.

Ofcom has revised proposals for its fourth-generation mobile spectrum auction, adding measures that could bring coverage to 98% of the UK meaning that rural areas will see much improved mobile internet connectivity.

This is all great news, but how does this effect whats on the web?

More and more companies are deploying mobile websites to react to the volume of people using smartphones and tablets to access the internet, although there are vast amounts of websites on the internet that unsuitable for mobile use.

What makes a … [Read More]