The Studio 4 Blog
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Blog Archives

Get Sky for the Love of Chocolate

Sky is a company that’s been known to jump through hoops to get people to sign up to their TV packages. As far as they’re concerned the target market for SkyDigital includes everyone and anyone with a TV. This did not stop the element of surprise that hit me when I saw their latest form of chocolate bribery.

Little squares of indulgent white and dark chocolate were sent to the office today in a white box with the infamous ‘Sky’ logo. The words ‘make work a little sweeter’ were imprinted on the individual chocolates and of course that promise was fulfilled. For all of two minutes we all sat and ate a few chocolates which of course did help to make the day ‘sweeter’. But now I’m sitting here reflecting on the chocolates I ate and not the packages Sky can offer me. The rectangular box that was sent to … [Read More]

Facebook – is it worth paying for popularity?

There’s no denying that Facebook holds a distinct presence in social networking, which is more than likely due to it’s constant reinvention and steady stream of new features. These new features serve a purpose. They help keep it fresh, newsworthy and at the forefront of our minds – which is exactly what a social networking site should strive to be.

But with constant change also comes constant upheaval (and occasional backlash). The 2011 introduction of the timeline, for example, was the cause of many a disgruntled outburst from dis-satisfied users who immediately missed the familiarity and comfort of the tried and true, old-school “wall”. Outraged that a free service had changed without consulting them first, presumably.

Since founding the site in 2004, Zuckerberg and his team have reportedly built up it’s worth to over $1 billion, and their increasing efforts to monetise have become less and less subtle. In … [Read More]

What’s with all this interest in Pinterest?

Pinterest is like a simulation of the perfect world. Whenever I have browse, I instantly see my dream home, the perfect outfit and the most delicious dinners. It’s a never ending source of temptation.

If you’re looking for a way to visually tease potential customers – there’s no better social media platform. With approximately 20 million users to date, Pinterest’s power and pinfluence (I couldn’t resist) is growing.

Click on image for original source

How does Pinterest work?

Rather than words, users share images. The network allows you to create different boards under different subject headings. For example, you might have a board entitled ‘My Dream Homes’ or ‘Places I’d like to visit’. If you see an image pinned by another user that relates to your boards, Pinterest allows you to ‘repin’ that image into your own collections. The overall idea is to create a fluid vision of your … [Read More]

Your Shopping Basket is Over Flowing: The Rise of Ecommerce

When I was at university, every time I found myself in Tesco on a Saturday afternoon, I couldn’t help thinking that my time could be better spent elsewhere. Enter the grand invention of internet shopping. The delivery man used to arrive at an agreed time each week (at one of the infrequent moments when I wasn’t at uni/at the beach/down the pub) and drop off an array of the supermarket’s finest (value) fare. I’d then head to the kitchen to unpack, happy in the knowledge that spaghetti hoops were back on the menu for that evening.

Unbeknown to myself I was actually playing a very small part in the ever growing phenomenon of ecommerce. The term has come to define any kind of business or transaction which is made through the web. Internet shopping is just one example of many.

Internet banking is another big player in the world … [Read More]

Pinning your hopes on the next big thing

I met a futurologist once who was deeply embarrassed about his job title, but provided a fascinating hour-long chat on trend-spotting.

He said identifying the next big thing was as much down to probability and predictability than a sixth sense. You look at current trends and how they are evolving for an insight into what might happen next.

I likened his role to BBC’s Tomorrow’s World programme, which served up a tantalising glimpse into the future that in hindsight was not always very accurate. But he shook his head and claimed to be far more conservative in his predictions than the BBC show ever was.

I was reminded of that encounter during the last few weeks as I took a look around Pinterest.

It is relatively new on my social media radar, but the site is actually two years old. Not exactly the new kid on the social media … [Read More]