The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

Do you like your customers?

The customer is always right. But do you have to like them too?

Social networking has changed the way many firms handle customer service. And those same social networking sites have given other firms the type of PR headaches they have spent years studiously trying to avoid.

Learning how to make best use of social networking sites is vitally important these days. A growing number of companies are taken a carefully considered and measured approach to using social media channels to interact with their customers…and even to like them.

Customer engagement has never been so easy...or so immediate

These companies are actively engaging in a very public conversation with people who buy their products and services, causing a mini revolution in terms of traditional customer service.

Social networking is revolutionising customer service. There are more and more examples of companies using Twitter to deal with individual customer complaints and get … [Read More]

Why marketing in a recession really matters

When things get difficult or our safety is threatened our human instinct is to back away. We withdraw to what we think is a position of relative safety in the hope the danger will pass by.
The same is true in business. The natural reaction in difficult economic times is to trim costs, batten down the hatches say no to advertising and wait for the good times to return.

But how long will that take?

At The Studio 4 we see things a little differently. We see it as a time when proactive engagement with your customers is more vital than ever. It’s a time to remind your existing customers what a great company you are, but more importantly, it’s a crucial time to bring new ones on board. There’s strength in numbers.

Ultimately, it’s reaching out and fighting back that guarantees survival.… [Read More]