The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

SOPA, PIPA & ACTA

You may have heard in the news recently of all the controversy around the Stop Online Piracy Act – a United States bill introduced by Lamar S. Smith.  The purpose of the bill is to extend the ability of the U.S Government for fighting Online Piracy.  Any website that has copyright material uploaded to it by any user (not even an employee) would have to take responsibility for it – this could mean a prison sentence of up to 5 years.  The majority of tech companies have an issue with the bill because it is quite vague and gives the Government a lot of leverage.

If SOPA passes in its current state it would mean new web based companies that focus on user content and social media would have an incredibly hard time getting off the ground.  This is mostly due to them starting with a small work force and … [Read More]

Ofcom boosts 4G mobile coverage plan

With the popularity of smart phones and tablets rapidly increasing the current mobile internet just doesn’t quite cut the mustard.

According to the Office for National Statistics 45% of people surveyed said they made use of the net while on the move, compared with 31% in 2010 and studies suggest that mobile internet usage may take over desktop internet usage by 2014.

Ofcom has revised proposals for its fourth-generation mobile spectrum auction, adding measures that could bring coverage to 98% of the UK meaning that rural areas will see much improved mobile internet connectivity.

This is all great news, but how does this effect whats on the web?

More and more companies are deploying mobile websites to react to the volume of people using smartphones and tablets to access the internet, although there are vast amounts of websites on the internet that unsuitable for mobile use.

What makes a … [Read More]

SEO: Creating Compelling Content

Right so where do we start with SEO? Well one of the most important things of course is the content on your site. What people read when they come to your site shows what your all about. Search engines have come a long way since the early days of the web, but they’re not as sophisticated as you might think. There are now two sides to copywriting for the web, on one hand you need to ensure you use the keywords that you wish to rank for. On the other hand you need to write quality content and avoid keyword stuffing so that you do not alienate your reader’s.

Ensuring Keyword inclusion

Search engine’s can still only understand what you are talking about if you make it digestible for them. This often means being clear and concise about what it is you are hoping to achieve. Term’s that are used … [Read More]

Giving you information at your fingertips

The way we get our news and gather information is changing at a pace we have never seen before.

There are now so many ways to get up-to-date on what is happening locally, nationally and internationally it would take a while to list them and far too long to digest them all. It is also a list that continues to grow by the day.

From 24-hour television news to the continued rise of Internet use, we can have a bewildering array of news and information sources available to us 24/7 with a flick of a TV remote or click of a mouse. We have the world at our fingertips.

It has led some to complain of information overload, but such claims miss a vital point.

We have the best possible filter available to us – we get to decide whether we access this information or not.

The opportunity to find … [Read More]