The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

Looking to do work experience?

Here at The Studio 4 we value work experience, and believe in helping young people develop their skills. Over the last few weeks we’ve had a number of young people in from various schools or colleges to experience everything marketing has to offer. Whether they’ve wanted to try a little bit of everything or focus on one area we’ve given them important tasks to expand their knowledge and confidence. Working on real projects for our clients, we like to give them the responsibility and creative freedom they may not get elsewhere.

Over the last 2 weeks we’ve been joined by Tom, who came to us to expand his graphic design knowledge and learn about what it means to be a graphic designer. We’ve had him designing business cards, logos and even websites. We asked him what he thought about his work experience here at The Studio 4 and here’s what … [Read More]

Sans Serif vs Serif: The right font to use

90% of fonts can be split into two categories serif and sans serif. A serif font has small lines tailing from the edges of the letters, symbols and numbers. A sans serif font has straight edges as the name suggests, Sans the French word for without: Without serif.

So how do you go about picking between the two when it comes to your design? Well there are a number of different aspects to consider first.

What is the medium?

Serif fonts as a rule of thumb are easier to read when they are used in print than when they are used digitally. This is because print works have a higher resolution than digital screens. With print documents having between 300 – 600 dots per inch and screens a much lower 100 dots per inch, however more modern Apple device can reach up to 300. This means in some cases the … [Read More]

Are online logo generators really worth it?

Online logo generators are all over the web, but are they really worth your time as a business owner? They may appear to be a quick solution, however the outcome will rarely work in the long run compared to using a design agency.

Your company’s branding is crucial to how you are seen within the market place, so having a strong logo and brand style is important as it is what customers will initially recognise you by.

MarkMaker is one of the latest online logo generators to hit the scene, and it is a generator that learns what you like and automatically refines a design based on entering your company’s name and watching as MarkMaker churns out a whole load of different logo designs. These will vary wildly to begin with however once you start to identify which versions you like, MarkMaker will narrow and adapt the designs down to … [Read More]