The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

Has Google sparked a trend which spells the end for left hand navigation?

It may seem like a trivial change to some, but the recent update to Google’s navigation bar has, for many, signalled the end of an era when it comes to web design.

The acclaimed search engine has unveiled a subtle upgrade to it’s navigation in recent weeks – as opposed to being displayed on the left of the page, navigation now takes pride of place at the top and centre. Being a big name when it comes to the web, this may well set a trend for web developers to take note of. The reasons behind the change have not been officially cited, but we at The Studio 4 have our own theories.

Left hand navigation used to be accepted as the standard, mainly due to the way we tend to read and take in information (ie: In western cultures, from left to right). Not only this, but it provided … [Read More]

No Need To Panic

The Information Commissioner’s Office have announced they will not be fining websites that fail to meet new cookie rules

The new cookie law which is to be implemented from the 26th of May states that websites must provide information to site visitors where users will have to give their consent to the placing of cookies. This law technically came into force last May from the EU directive, but the ICO gave UK sites a year before taking enforcement action. (Information taken from www.pcpro.co.uk).

Cookies are a small text file that is stored on your computer or device when you visit a website. A common cookie is traffic log cookies which help identify which pages are being used. This helps to analyse data about webpage traffic and improve a website in order to tailor it to customer needs. The information is used for statistical analysis purposes and then the data is … [Read More]

The new Google privacy policy? Good or bad?

Google has just announced it will proceed to introduce a major update on its privacy policy and terms of service in an attempt to make using Google products a “beautifully simple, intuitive user experience”. It involves linking user data across its email (Gmail), video (Youtube), social-networking (Google Plus) and other services.

For example, if you spend an hour searching on Google (while you are signed in to a Google account) for the latest iPhone, the next time you log into YouTube, you might get recommendations for videos featuring the iPhone, along with ads for the iPhone and the nearest place to buy them.

These changes will  take effect on March 1, and Google will be notifying users today via email and a notice on their homepage.

How is this different from what Google was doing before?

Google has always collected this sort of information, for example, you may have noticed … [Read More]

Google demotes its own Chrome browser search rankings

Google has been caught out after the site was caught breaking its own rules by paying bloggers to write posts promoting it’s web browser, Google Chrome. Google have said it will manually change its search rankings to ‘demote’ its own Chrome web browser for two months.

As of today, the Chrome download page has a publicly reported pagerank of 0/10. According to Google, the pagerank will remain lowered for a period of 60 days.

The Google PageRank system is the key to Google’s search algorithm – the lower a site’s number, the lower it will usually rank in Google searches.

If you would like TheStudio4 to help and improve your site’s pagerank so you can rank higher on Google then contact us.… [Read More]