The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

The importance of blogging

Following the launch of our new website, The Studio 4 will be posting a fortnightly blog highlighting relevant issues in the world of marketing. Each will be written by a different member of the team on topics that are relevant to them. It maybe the latest hints and tips for SEO, or suggestions on how to best utilise your social media platforms. Through to information on the latest design tools, or how to promote your business through PR. I hope you will find our blogs insightful and if anyone ever wants to ask us a question, we would be more than happy to give our advice.

As it was my turn to write the first blog I thought it made sense to write about why blogging is so important.

We all know what a blog is and the opinion for many is that it can be a tedious task in … [Read More]

Google’s Mobile-friendly ranking algorithm

Google regularly updates its algorithm in order to improve their user experience, this year they are focusing on mobile friendly websites. On the 21st April, Google made a change which could lower the rankings of many websites by a substantial amount if they are not considered appropriate for mobile devices.

Users will now be able to find high quality and relevant results where content is legible, without having to zoom in or struggle to click links. This is great for users, however what does this mean for the websites which have been ongoing for a number of years, yet do not have a mobile friendly website?

It means their ranking could drop significantly, when they are searched for on a mobile device. The importance of this depends entirely on the amount of your visitors that view your site on a mobile device. For some B2B companies the percentage of visitors … [Read More]

The silver lining of “Not provided”

Google analytics has for many years supplied website owners and SEO companies with in-depth information about the performance of their websites. Recently however Google has changed the way they collate the information and for anyone who is logged into a Google account they no longer record the keyword data. What this means is that we can tell that these people have come to a site via search engines however we cannot tell what keyword they have typed in to get there. The number of “not provided” visits has risen gradually and now means on average over 70% of the search engine visits that a website receives will be “not provided”.

So the question is how do we now find out which keywords are producing traffic to websites?

Well, we feel that although we can now not access the exact keyword lists, it will actually mean a much fuller picture for … [Read More]

Google Hummingbird – How will it affect you?

On 26th September 2013 Google came clean and admitted that the new algorithm (Hummingbird) had been up and had been running for the past month. As with any algorithm change that Google make many people who have presence on the web will be asking the question, how does this affect me?

Well Social media today summed up Hummingbird changes as the following:

 

Google Hummingbird At A Glance

Many of the existing rules and weightings still apply, so don’t stop doing what you are doing if your activities are based on Penguin pleasing, sustainable and ethical content focused techniques Known as Semantic search, more naturalistic or ‘conversational’ search terms (which tend to be long-tail in their nature) are now more important than ever Google still wants to return the most relevant, accurate and useful search results to its users, Hummingbird provides a more sophisticated means for Google to deliver this… [Read More]

Has Google sparked a trend which spells the end for left hand navigation?

It may seem like a trivial change to some, but the recent update to Google’s navigation bar has, for many, signalled the end of an era when it comes to web design.

The acclaimed search engine has unveiled a subtle upgrade to it’s navigation in recent weeks – as opposed to being displayed on the left of the page, navigation now takes pride of place at the top and centre. Being a big name when it comes to the web, this may well set a trend for web developers to take note of. The reasons behind the change have not been officially cited, but we at The Studio 4 have our own theories.

Left hand navigation used to be accepted as the standard, mainly due to the way we tend to read and take in information (ie: In western cultures, from left to right). Not only this, but it provided … [Read More]