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Don’t go changing…three words that don’t apply online

Don’t go changing. The first three words of a famous song might provide sound advice in matters of the heart, but they make absolutely no sense at all when it comes to business.

And it is certainly true when it comes to doing business online. Standing still online is never an option.

Change is good. Change is what we should all embrace.

Yes, I know, that’s all well and good in theory but when it comes to practice we all have a certain amount of fear and loathing when it comes to change.

If we encounter something new when we ae expecting the familiar, our first impressions are not always positive. In fact, they can be downright hostile.

That is just as true online, witness the fall-out from any new developments and announcements from our favourite search engines or social networking sites. Twitter’s recent announcement on the “open exchange of [Read More]