The Studio 4 Blog
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Sans Serif vs Serif: The right font to use

90% of fonts can be split into two categories serif and sans serif. A serif font has small lines tailing from the edges of the letters, symbols and numbers. A sans serif font has straight edges as the name suggests, Sans the French word for without: Without serif.

So how do you go about picking between the two when it comes to your design? Well there are a number of different aspects to consider first.

What is the medium?

Serif fonts as a rule of thumb are easier to read when they are used in print than when they are used digitally. This is because print works have a higher resolution than digital screens. With print documents having between 300 – 600 dots per inch and screens a much lower 100 dots per inch, however more modern Apple device can reach up to 300. This means in some cases the … [Read More]

Are online logo generators really worth it?

Online logo generators are all over the web, but are they really worth your time as a business owner? They may appear to be a quick solution, however the outcome will rarely work in the long run compared to using a design agency.

Your company’s branding is crucial to how you are seen within the market place, so having a strong logo and brand style is important as it is what customers will initially recognise you by.

MarkMaker is one of the latest online logo generators to hit the scene, and it is a generator that learns what you like and automatically refines a design based on entering your company’s name and watching as MarkMaker churns out a whole load of different logo designs. These will vary wildly to begin with however once you start to identify which versions you like, MarkMaker will narrow and adapt the designs down to … [Read More]

Pinning your hopes on the next big thing

I met a futurologist once who was deeply embarrassed about his job title, but provided a fascinating hour-long chat on trend-spotting.

He said identifying the next big thing was as much down to probability and predictability than a sixth sense. You look at current trends and how they are evolving for an insight into what might happen next.

I likened his role to BBC’s Tomorrow’s World programme, which served up a tantalising glimpse into the future that in hindsight was not always very accurate. But he shook his head and claimed to be far more conservative in his predictions than the BBC show ever was.

I was reminded of that encounter during the last few weeks as I took a look around Pinterest.

It is relatively new on my social media radar, but the site is actually two years old. Not exactly the new kid on the social media … [Read More]