The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

The importance of blogging

Following the launch of our new website, The Studio 4 will be posting a fortnightly blog highlighting relevant issues in the world of marketing. Each will be written by a different member of the team on topics that are relevant to them. It maybe the latest hints and tips for SEO, or suggestions on how to best utilise your social media platforms. Through to information on the latest design tools, or how to promote your business through PR. I hope you will find our blogs insightful and if anyone ever wants to ask us a question, we would be more than happy to give our advice.

As it was my turn to write the first blog I thought it made sense to write about why blogging is so important.

We all know what a blog is and the opinion for many is that it can be a tedious task in … [Read More]

Socail medai is’nt desroyting spellin and grammer

I waved goodbye to my last full-time role in the newspaper industry six years ago and immediately found myself embroiled in an online row regarding the quality of the blogs the company I had just left were introducing.

The subject matter of the blogs was not the issue. The poor spelling, grammar and overall style of many of the individual posts was, however, proving a major source of distraction and irritation.

It wasn’t just me complaining, regular readers were not impressed either. When such mistakes were pointed out, apologies were forthcoming…initially.

But there came a point when the newspaper, the bloggers and their editor went on the offensive and stopped apologising for the regular mistakes. “The rules have changed,” I was reliably informed. “This is blogging, it isn’t journalism. So that stuff about spelling and grammar doesn’t always matter these days.”

My argument did not change. It came down to … [Read More]