The Studio 4 Blog
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Blog Archives

Voice Search and the Implications on SEO

We cannot deny that mobile phones are now completely ubiquitous in our lives. The fact that nearly everyone and anyone has a mobile device is something that we have adapted to. Not only this, but as the way we use our mobiles has changed over past years, SEO practices have adapted to this way of living too. However, as technologies move forward, do we need to be doing more to make sure our SEO strategy is in line with the new ways people are searching?

The likes of the Google Home or Amazons Alexa are gaining an enormous presence in not only UK homes, but across the world too. Gone are the days when you needed to pick up you mobile to search for something, in just a few simple words you can find the answer to pretty much anything. With these technologies making further advancements too, online shopping has … [Read More]

Alexa Rankings: Good or bad?

Firstly what is Alexa? Alexa determines how popular a website is and places it within it’s online ranking system. This is made up of websites from all over the world, ranging from websites as big as Google and Facebook to ones so small you’ve probably never heard of them. These ranking scores are highly respected within certain circles but many people believe this is a not an accurate way to measure a sites online presence.

The Alexa toolbar is available for free download. It enables users to measure their own traffic and check out competitors. This sounds like the most ideal and simple way to measure your websites traffic, however after looking a little deeper several problems are quickly unearthed. Alexa has been accused by many bloggers of being biased. Alexa even states websites associated with it such as amazon.com are overrepresented.

One thing they are keen not to mention … [Read More]