The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

SEO begins at the website development stage

The foundation of a successful website starts with a great design, user-friendly interface and a well developed user experience.

But unknown to most, these have become very important ranking factors and a big part of modern search engine optimisation (SEO). This includes things like page speed, site usability and a responsive mobile design.

Although SEO starts with considering the website content as the predominant ranking factor, there are other contributing factors that help bring information to the forefront. This includes outlining the title and description of the page with your most relevant keyword. The title should be the most relevant searchable term for that particular page.

By thinking of areas such as the page title, description and keywords in relation to SEO at development stage will ensure that your website is setup with the right structure to become Google friendly.

Search engine’s primary goal is to give you the most … [Read More]

Are online logo generators really worth it?

Online logo generators are all over the web, but are they really worth your time as a business owner? They may appear to be a quick solution, however the outcome will rarely work in the long run compared to using a design agency.

Your company’s branding is crucial to how you are seen within the market place, so having a strong logo and brand style is important as it is what customers will initially recognise you by.

MarkMaker is one of the latest online logo generators to hit the scene, and it is a generator that learns what you like and automatically refines a design based on entering your company’s name and watching as MarkMaker churns out a whole load of different logo designs. These will vary wildly to begin with however once you start to identify which versions you like, MarkMaker will narrow and adapt the designs down to … [Read More]

A day through the eyes of a PR Assistant

For anyone who has ever wondered what the life is like as a PR Assistant in a marketing agency or for those friends and family who continue to ask me, “so what exactly do you do?” below is a fairly typical day in the life of a PR Assistant…

8:40AM: Arrive in the office. A few people are around but all are beginning to arrive slowly but surely. I start by filling up my HydrateM8 (I latched onto this craze back in 2016) and check my emails for any unexpected surprises. It’s usually full of offers from publications intertwined with client requests.

9:00AM: I begin my day by responding to all emails and re-writing yesterdays To-Do list, it’s definitely my favourite thing to do to keep me organised. Call me lame but it’s so satisfying when you cross a job off the list.

9:45AM: Gasp at the time (takes a … [Read More]

A Basic Guide to Pixel Perfection on the Web

Responsive web design has become a crucial part of most company websites.  For smartphones: Increasing the font size of text, making links easier to press for fingers and rearranging the layout to work on a small, vertical display is ideal. But aside from those points, there’s one other thing that can improve your website on higher resolution devices.

Phones, tablets, and computer screens are squeezing more and more pixels into smaller spaces. For example, the 27″ 5K iMac has a PPI (Pixels Per Inch) of 218, compare that to a 21″ screen with a resolution of 1920×1080 which has a PPI of 100.13. That’s more than twice the amount of pixels in the same amount of space.

As you can see in the image below: some displays can have 4 pixels squeezed into the same space as 1 on another device (2 vertical and 2 horizontal). Some devices may even … [Read More]

Content is king, are you falling short?

Many people say that content is now king in the SEO world. Surely though content has always been the most important thing if we think about the user.

Now that search engines have advanced far past the days when all that mattered was meta data, looking at your website from the users point of view could pay dividends.

Lets look at the main points as to why content is so important:

1. People will understand your message

Quality content, which explains well what you do will help people understand your products or services. Yes it is true that search engines too will need you to spoon-feed them what it is you do but if you were previously falling short you were failing your customers. Writing quality content which engages users is much more likely to convert visitors into customers. After all, could you really sell that product in 20 words … [Read More]