The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Why is email marketing important for your business?

People may say that the email marketing days are long gone and that all emails are just spam; however, many other marketing channels have failed to produce the results that email marketing has. Even though many marketers are getting excited about new trends such as blogging, vlogging, SEO and social media, email marketing still works and is an essential part of any marketing strategy…But why is this?

Generates revenue

It is easier to reach a higher audience with one single email and generate a continuous revenue stream, for approximately every 70p you spend on email marketing, around £25 is made in sales which makes it highly profitable than any other marketing investment you will make. Now that is a return which is highly attractive to any business!

Email is a channel you own

Using other marketing platforms such as Facebook, Twitter or Google means you are abiding by their rules … [Read More]

Don’t overlook the value of press releases

With the growth of the marketing tools and the expansion of the Internet over the past 10 years, there are now so many ways to now promote your business, but one thing that has always remained constant is content. Press releases are the foundation to so much in today’s world, they are far more valuable than you first think.

I’ve highlighted some of the benefits to having a regular press release.

All businesses can benefit – No matter what industry or the size of your company, it will benefit from press release distribution simply by talking about recent projects or new products and services. Fairly inexpensive – Many companies write their own press releases. But you will also have to consider the costs of using a company to distribute the PR to the relevant players of the industry. Broaden the brand – Purely by releasing a new story it can… [Read More]

Pros & Cons: WordPress vs Custom Built CMS

Developing a website takes planning and decision making, one of the decisions you will need to make is whether to use a ready-built platform or develop it from scratch. Over the years there has always been a debate between which way is better, so in this article we run through some of the Pros and Cons of WordPress vs Custom Built CMS.

WordPress Overview

WordPress is a free website development tool, originally designed as a blogging platform, over the years it has become more complex and evolved into the full featured website content management system (CMS) it’s known as today.

It’s been developed in such a way, that most people who have basic web knowledge can create a website using WordPress, without having to contact an agency or web developer. Currently WordPress equates for over 15% of websites developed.

 

Pros Timescale – Using WordPress takes a lot of time… [Read More]

Sans Serif vs Serif: The right font to use

90% of fonts can be split into two categories serif and sans serif. A serif font has small lines tailing from the edges of the letters, symbols and numbers. A sans serif font has straight edges as the name suggests, Sans the French word for without: Without serif.

So how do you go about picking between the two when it comes to your design? Well there are a number of different aspects to consider first.

What is the medium?

Serif fonts as a rule of thumb are easier to read when they are used in print than when they are used digitally. This is because print works have a higher resolution than digital screens. With print documents having between 300 – 600 dots per inch and screens a much lower 100 dots per inch, however more modern Apple device can reach up to 300. This means in some cases the … [Read More]

Importance of client relationships

I am going to take this opportunity to talk about building client relationships and just how important it is to the success of almost any company that we work with. Customers are the life blood of our business and having a solid relationship ensures that our business continues to run on a daily basis but also continues to grow. Developing strong relationships can take time and dedication but the rewards make it count.

People respond well when they feel someone has a genuine interest in the business, we always aim to become a partner of our clients rather then just viewing ourselves as vendor.

We often remind our staff that constant contact is key, regular communication over the phone rather then email is essential as it enables you to have a much more personal relationship with your client.


Growing your relationship with current customers is just as significant as generating … [Read More]