The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

SEO: Creating Compelling Content

Right so where do we start with SEO? Well one of the most important things of course is the content on your site. What people read when they come to your site shows what your all about. Search engines have come a long way since the early days of the web, but they’re not as sophisticated as you might think. There are now two sides to copywriting for the web, on one hand you need to ensure you use the keywords that you wish to rank for. On the other hand you need to write quality content and avoid keyword stuffing so that you do not alienate your reader’s.

Ensuring Keyword inclusion

Search engine’s can still only understand what you are talking about if you make it digestible for them. This often means being clear and concise about what it is you are hoping to achieve. Term’s that are used … [Read More]

HTML5

HTML5 Logo

HTML5 gives users a better web browsing experience than its predecessor across all devices ranging from Smartphones like the iPhone or Android, Netbooks, Ipad’s & other Tablets and of course Computers.

Growing smartphone use for accessing the internet
A large number of users use smart phones to access the Web these days. This trend is only expected to increase in the future. Devices like iPhones, Androids, Windows mobile are being used to check mails, post updates on Facebook and Twitter, post on blogs or to catch up on the latest news. Smart phones are literally connected to the Web 24/7 any emails, replies to your status update or picture uploads can be viewed back almost instantly.

Strong commitment and support from leading web companies
Several leading companies like Apple, Google and Microsoft have committed their support to the development of HTML5. This has made it possible to bring … [Read More]

The Benefits of a Creative Design

For whatever reason, every company needs promotion. Some may want to use it to extend their product portfolio; others simply to have better communication with their client base. Whatever it is, the impact of a creative design is now more valuable than ever. By contracting with an expert design company, you provide yourself with a significant edge over your competition as perceived by your potential customers. Standard design/print companies purely focus on putting the product together with pertinent information that technically works as supplied by the client.

Creative design agencies still possess the quality and relevance of information that customers have come to expect, though it has a greater focus on the aesthetic part. It also makes use of the traditional marketing “wow factor” in order to capture the attention of its audience, and leave a more lasting impression than those of the competition.

Take a billboard, for example, with … [Read More]

Only the beginning…

Nowadays when everyone is shouting to be heard over competitors marketing campaigns you can’t get left on the page. With so many different platforms to advertise yourself on, press releases have taken on a new lease of life and can have maximum impact but with a relatively low cost involved.

The initial production of press releases can often be time consuming as sourcing photography and information on the product or project has to go through the various stages and with budgets tight for many, the exposure in printed publications can now often be limited.

Publishers are now coming on board with online press releases idea as now many of them upload press releases to publications websites either for a small cost or even sometimes for free. These are often backed up with weekly or monthly e-bulletins from themselves to promote your company and products to relevant groups on their circulation.… [Read More]

SEO : Is your website hiding?

So you have a website, the next question is how do you turn this into a business tool. Having a website without investing in SEO (search engine optimisation) is much like writing a great letter and never posting it. You might have created a fantastic website but if no one ever gets to see it unfortunately it’s never going to have a very big impact on your company.

It is estimated that an average 80% – 90% of all website user traffic begins on search engine sites, you probably used Google to get to the studio 4 site today. Due to this way of navigating around the web you simply can’t risk not ranking in search engines.

Getting ranked highly for important keywords in your industry can increase your traffic by large amounts. One of our customers has seen their visitor numbers triple from when we started their SEO campaign … [Read More]