The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

SEO : Is your website hiding?

So you have a website, the next question is how do you turn this into a business tool. Having a website without investing in SEO (search engine optimisation) is much like writing a great letter and never posting it. You might have created a fantastic website but if no one ever gets to see it unfortunately it’s never going to have a very big impact on your company.

It is estimated that an average 80% – 90% of all website user traffic begins on search engine sites, you probably used Google to get to the studio 4 site today. Due to this way of navigating around the web you simply can’t risk not ranking in search engines.

Getting ranked highly for important keywords in your industry can increase your traffic by large amounts. One of our customers has seen their visitor numbers triple from when we started their SEO campaign … [Read More]

Giving you information at your fingertips

The way we get our news and gather information is changing at a pace we have never seen before.

There are now so many ways to get up-to-date on what is happening locally, nationally and internationally it would take a while to list them and far too long to digest them all. It is also a list that continues to grow by the day.

From 24-hour television news to the continued rise of Internet use, we can have a bewildering array of news and information sources available to us 24/7 with a flick of a TV remote or click of a mouse. We have the world at our fingertips.

It has led some to complain of information overload, but such claims miss a vital point.

We have the best possible filter available to us – we get to decide whether we access this information or not.

The opportunity to find … [Read More]

Media Buying: a flawed System?

Over the past few years, many industry experts have discussed the rising importance of media planning and buying to the success of an overall advertising campaign. Having been relegated to the shadows, media planning and buying is now acknowledged as a critical part of the advertising mix.

Many companies use an outside advertising agency and pay them a fee to place their advertisements in the media. That fee is generally 10% of the overall cost of the advertisement which the publication must give to the agency in order to obtain the booking.

So what do Clients get for there money?

When planning what to buy, they must evaluate factors based on but not limited to station formats, pricing rates, demographics and geographic relating to the advertisers particular product or service objectives. The Media Buyer needs to optimize what is bought and that is dependent on budget, type of medium (radio, … [Read More]

The future of the web: Why Flash is outdated

It has become abundantly clear over the passed few years that the Adobe Flash is dying.  Mostly, due to the popularity of Apple’s iPhone and iPad products which do not support it.

Apple aren’t the only company or people that are against the Flash Player: Occupy Flash is a website dedicated to the extinction of the software – and rightly so.

Having a website that is made partially or entirely out of Flash can be devastating to your users.  Taking in to consideration the small percentage of people that won’t be able to view your website there is another not-so-obvious effect.  Search Engines such as Google, Microsoft Bing or Duckduckgo can not read Flash, and if they don’t know what content is on your website then they can’t forward this on to potential visitors.

It’s also worth mentioning Flash is commonly used by companies to install malware on your … [Read More]

QR (Quick Response) codes

TheStudio4 Website QR Code

A QR or Quick Response code is a two-dimensional barcode. When you scan such a QR code using a mobile phone camera or a webcam, the QR reader application processes the barcode and either takes you to a Web site, a YouTube video or some other web content. QR codes provide a quick and simple way to point people towards your website or information about your business.

QR codes can contain the following types of information:

Website URL YouTube Video Google Maps Location (Latitude and Longitude) Social Media (Facebook, Twitter etc) iTunes Link Plain Text Telephone Number SMS Message Email Address Email Message Contact Details (a VCARD) Event (a VCALENDAR) Wifi Login (Android Only)

There are still more ways in which QR codes can be used.

 

How do you use a QR Code?

To use a QR code on your mobile phone in most cases … [Read More]