The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Ofcom boosts 4G mobile coverage plan

With the popularity of smart phones and tablets rapidly increasing the current mobile internet just doesn’t quite cut the mustard.

According to the Office for National Statistics 45% of people surveyed said they made use of the net while on the move, compared with 31% in 2010 and studies suggest that mobile internet usage may take over desktop internet usage by 2014.

Ofcom has revised proposals for its fourth-generation mobile spectrum auction, adding measures that could bring coverage to 98% of the UK meaning that rural areas will see much improved mobile internet connectivity.

This is all great news, but how does this effect whats on the web?

More and more companies are deploying mobile websites to react to the volume of people using smartphones and tablets to access the internet, although there are vast amounts of websites on the internet that unsuitable for mobile use.

What makes a … [Read More]

A major overhaul of web domains good or bad?

The BBC announced yesterday that applications will soon open for new top-level domains in the biggest change to the system in over two decades.

From today it will be possible to register almost any word as a web address suffix. Familiar endings like .com and .org could potentially be joined by the likes of .pepsi, .virgin or .itv.

There are arguments for and against this introduction of custom domain suffix.

Peter Dengate Thrush, a former chairman of Icann’s board of directors, stated

“No-one would design a domain name system now for several billion users just using a couple of names that we started the system with in 1985.”

And what he says is probably true, domain names are beginning to get longer due to the amount of companies now having websites and struggling to buy domain names that are simply their company name. Over the past few years there has … [Read More]

Why marketing in a recession really matters

When things get difficult or our safety is threatened our human instinct is to back away. We withdraw to what we think is a position of relative safety in the hope the danger will pass by.
The same is true in business. The natural reaction in difficult economic times is to trim costs, batten down the hatches say no to advertising and wait for the good times to return.

But how long will that take?

At The Studio 4 we see things a little differently. We see it as a time when proactive engagement with your customers is more vital than ever. It’s a time to remind your existing customers what a great company you are, but more importantly, it’s a crucial time to bring new ones on board. There’s strength in numbers.

Ultimately, it’s reaching out and fighting back that guarantees survival.… [Read More]

Google demotes its own Chrome browser search rankings

Google has been caught out after the site was caught breaking its own rules by paying bloggers to write posts promoting it’s web browser, Google Chrome. Google have said it will manually change its search rankings to ‘demote’ its own Chrome web browser for two months.

As of today, the Chrome download page has a publicly reported pagerank of 0/10. According to Google, the pagerank will remain lowered for a period of 60 days.

The Google PageRank system is the key to Google’s search algorithm – the lower a site’s number, the lower it will usually rank in Google searches.

If you would like TheStudio4 to help and improve your site’s pagerank so you can rank higher on Google then contact us.… [Read More]

SEO: Creating Compelling Content

Right so where do we start with SEO? Well one of the most important things of course is the content on your site. What people read when they come to your site shows what your all about. Search engines have come a long way since the early days of the web, but they’re not as sophisticated as you might think. There are now two sides to copywriting for the web, on one hand you need to ensure you use the keywords that you wish to rank for. On the other hand you need to write quality content and avoid keyword stuffing so that you do not alienate your reader’s.

Ensuring Keyword inclusion

Search engine’s can still only understand what you are talking about if you make it digestible for them. This often means being clear and concise about what it is you are hoping to achieve. Term’s that are used … [Read More]