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	<title>The Studio 4 Blog</title>
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	<link>http://blog.thestudio4.co.uk</link>
	<description>Shropshire&#039;s Integrated Marketing Agency Blog</description>
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		<title>Your Shopping Basket is Over Flowing: The Rise of Ecommerce</title>
		<link>http://blog.thestudio4.co.uk/2012/05/your-shopping-basket-is-over-flowing-the-rise-of-ecommerce/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-shopping-basket-is-over-flowing-the-rise-of-ecommerce</link>
		<comments>http://blog.thestudio4.co.uk/2012/05/your-shopping-basket-is-over-flowing-the-rise-of-ecommerce/#comments</comments>
		<pubDate>Thu, 17 May 2012 13:47:33 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.thestudio4.co.uk/?p=370</guid>
		<description><![CDATA[<p>When I was at university, every time I found myself in Tesco on a Saturday afternoon, I couldn&#8217;t help thinking that my time could be better spent elsewhere. Enter the grand invention of internet shopping. The delivery man used to arrive at an agreed time each week (at one of the infrequent moments when I wasn&#8217;t at uni/at the beach/down the pub) and drop off an array of the supermarket&#8217;s finest (value) fare. I&#8217;d then head to the kitchen to unpack, happy in the knowledge that spaghetti hoops were back on the menu for that evening. </p>
<p>Unbeknown to myself I was actually playing a very small part in the ever growing phenomenon of ecommerce. The term has come to define any kind of business or transaction which is made through the web. Internet shopping is just one example of many. </p>
<p>Internet banking is another big player in the world of &#8230; <a href="http://blog.thestudio4.co.uk/2012/05/your-shopping-basket-is-over-flowing-the-rise-of-ecommerce/" class="read_more">[Read More]</a></p>]]></description>
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		<title>EU Cookie Law &#8211; What does it mean to me?</title>
		<link>http://blog.thestudio4.co.uk/2012/05/eu-cookie-law-what-does-it-mean-to-me/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=eu-cookie-law-what-does-it-mean-to-me</link>
		<comments>http://blog.thestudio4.co.uk/2012/05/eu-cookie-law-what-does-it-mean-to-me/#comments</comments>
		<pubDate>Tue, 08 May 2012 10:46:46 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Cookie Law]]></category>
		<category><![CDATA[EUCookieLaw]]></category>
		<category><![CDATA[GA]]></category>
		<category><![CDATA[GoogleAnaltyics]]></category>

		<guid isPermaLink="false">http://blog.thestudio4.co.uk/?p=338</guid>
		<description><![CDATA[What is this EU cookie law I keep hearing about?<a href="http://blog.thestudio4.co.uk/wp-content/uploads/2012/05/cookie_monster-eating-a-cookie.jpg"></a>
<p>In May 2011 a law was passed stating that all websites dropping non-essential cookies on visitors’ devices have to declare it publicly and visitors should agree to let the cookies be used. The most important thing to know is that if your website doesn’t comply with the new law, you can potentially be fined up to £500,000.</p>
<p>Recent reports suggest that 95% of UK internet companies are yet to comply with the new law [1] with less than a month to go before the deadline. Time is running out.</p>
<p>&#160;</p>
Who does it apply to?
<p>If you or your business resides within the EU, you have until the 26th May 2012 to implement your solution on your website(s).</p>
<p>&#160;</p>
What are &#8216;Cookies&#8217;?
<p>Besides from being a nice tasty snack, Cookies are the name given to a very small file that &#8230; <a href="http://blog.thestudio4.co.uk/2012/05/eu-cookie-law-what-does-it-mean-to-me/" class="read_more">[Read More]</a></p>]]></description>
		<wfw:commentRss>http://blog.thestudio4.co.uk/2012/05/eu-cookie-law-what-does-it-mean-to-me/feed/</wfw:commentRss>
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		<title>Once upon a timeline&#8230;.</title>
		<link>http://blog.thestudio4.co.uk/2012/05/once-upon-a-timeline/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=once-upon-a-timeline</link>
		<comments>http://blog.thestudio4.co.uk/2012/05/once-upon-a-timeline/#comments</comments>
		<pubDate>Fri, 04 May 2012 13:47:26 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://blog.thestudio4.co.uk/?p=364</guid>
		<description><![CDATA[<p>Apparently  more people in the world have Facebook than they do kettles. I don&#8217;t know whether this is true or not but I want to believe it.  I have a kettle and I have Facebook &#8211; this must mean that I&#8217;m a fully fledged member of the twenty-first century. Admittedly I couldn&#8217;t live without either. Well, perhaps that&#8217;s not quite true. Given the choice I&#8217;d keep the kettle &#8211; I wouldn&#8217;t be able to face the world, let alone Facebook without a cup of tea at 8am. </p>
<p>Whether you resisted or embraced the change, everyone of Facebook&#8217;s 900 million users has now been moved over to the new timeline format. I&#8217;m getting used to it. I think it&#8217;s rather good actually. People moan &#8211; they always do when Facebook alters/is temporarily unavailable. Perhaps Facebook deprivation is a greater torture than tea/coffee deprivation?</p>
<p>Timeline does offer the user a greater control &#8230; <a href="http://blog.thestudio4.co.uk/2012/05/once-upon-a-timeline/" class="read_more">[Read More]</a></p>]]></description>
		<wfw:commentRss>http://blog.thestudio4.co.uk/2012/05/once-upon-a-timeline/feed/</wfw:commentRss>
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		<title>Coming to a small screen near you&#8230;</title>
		<link>http://blog.thestudio4.co.uk/2012/04/coming-to-a-small-screen-near-you/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=coming-to-a-small-screen-near-you</link>
		<comments>http://blog.thestudio4.co.uk/2012/04/coming-to-a-small-screen-near-you/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 08:31:44 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile Internet]]></category>
		<category><![CDATA[Mobile Websites]]></category>

		<guid isPermaLink="false">http://blog.thestudio4.co.uk/?p=333</guid>
		<description><![CDATA[<p>It is rare that I will use a desktop computer to browse the internet these days. My phone is just a more convenient option. I don&#8217;t have to waste time turning it on, and I don&#8217;t usually have to move to retrieve it, lazy as it sounds. Me and the few million smartphone users out there have the internet, quite literally at our finger tips. With more and more people using their phones to casually browse the web, companies are adapting their existing sites for the smaller (more lucrative) screen.</p>
<p>What are the benefits of mobile-friendly websites?</p>
<p>Improved user experience – websites adapted for mobile phone screens are much easier to navigate. Simple as!</p>
<p>Faster download time – mobile sites are compiled for mobile download speeds. Less time waiting, more time browsing.</p>
<p>Specialist mobile content – mobile sites can connect users to specific features, such as location maps and click-to-call &#8230; <a href="http://blog.thestudio4.co.uk/2012/04/coming-to-a-small-screen-near-you/" class="read_more">[Read More]</a></p>]]></description>
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		<title>Tweet-appeal</title>
		<link>http://blog.thestudio4.co.uk/2012/04/tweet-appeal/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tweet-appeal</link>
		<comments>http://blog.thestudio4.co.uk/2012/04/tweet-appeal/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 11:21:51 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.thestudio4.co.uk/?p=324</guid>
		<description><![CDATA[<p>How&#8217;s your tweet-appeal? These days, a company&#8217;s Twitter account needs to pack a punch. </p>
<p>Twitter is a powerful marketing tool. I have been using my personal account for about 8 months now. I do use it mainly to post bitesize snippets about my day (if anyone is interested!) but I have also used its magic networking properties to search for jobs and internships online. I have, on occasion been successful, in that Twitter has provided me with a link or a &#8216;heads up&#8217; which ordinarily would have fallen under my radar. Whether you&#8217;re using your personal account or your company&#8217;s, taking time to consider the people you want to follow will really optimise your Twitter network. </p>
<p>There are a few specific pointers to consider when tweeting for a company or a business. The basics are a good place to begin:<br />
1. Do your employees all understand the essence of Twitter?&#8230; <a href="http://blog.thestudio4.co.uk/2012/04/tweet-appeal/" class="read_more">[Read More]</a></p>]]></description>
		<wfw:commentRss>http://blog.thestudio4.co.uk/2012/04/tweet-appeal/feed/</wfw:commentRss>
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		<title>How to make my exhibition stand, stand out</title>
		<link>http://blog.thestudio4.co.uk/2012/03/how-to-make-my-exhibition-stand-stand-out/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-make-my-exhibition-stand-stand-out</link>
		<comments>http://blog.thestudio4.co.uk/2012/03/how-to-make-my-exhibition-stand-stand-out/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 15:47:53 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Exhibition Stands]]></category>

		<guid isPermaLink="false">http://blog.thestudio4.co.uk/?p=312</guid>
		<description><![CDATA[<p>We are well into the swing of exhibition season now where most people have to spend an inordinate amount of money to obtain a small plot in what is normally an over crowded hall full of other companies with a similar product offer to your own. You could quite easily spend the duration of the show watching the mass of college students pass your stand wondering &#8220;why did I decide to do this&#8221;. We have just assisted 3 of our clients whilst they prepare for a big show in the construction industry called &#8220;Ecobuild&#8221;. You may have a bespoke stand with interactive touch screens or just a roller banner and a few flyers but either way, there are few simple things you should consider in order to make sure that your exhibition experience is an enjoyable one.&#8230; <a href="http://blog.thestudio4.co.uk/2012/03/how-to-make-my-exhibition-stand-stand-out/" class="read_more">[Read More]</a></p>
Design your stand as one piece of artwork rather than a series of]]></description>
		<wfw:commentRss>http://blog.thestudio4.co.uk/2012/03/how-to-make-my-exhibition-stand-stand-out/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Putting together a magazine</title>
		<link>http://blog.thestudio4.co.uk/2012/03/putting-together-a-magazine/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=putting-together-a-magazine</link>
		<comments>http://blog.thestudio4.co.uk/2012/03/putting-together-a-magazine/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 10:18:54 +0000</pubDate>
		<dc:creator>Gemma</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[magazine publishing]]></category>

		<guid isPermaLink="false">http://blog.thestudio4.co.uk/?p=298</guid>
		<description><![CDATA[<p>When you pick up the newspaper in the morning or read your favourite magazine it can be easy to overlook the work that goes in to putting it together. As a diverse marketing agency one of projects that we undertake on a regular basis is designing, compiling and sending magazine’s to print for a reputable publishing house. There are a range of publications that we are involved with including magazines and tabloids however the process for putting these together is pretty much the same. We are going to explain each step from when the editor has written the articles to when it lands in your hands.</p>
<p>The Flatplan</p>
<p>Once the editorial team have decided what articles will be going in the magazine and the sales team have booked all the adverts then we begin stage one of the design process. At this stage a flat plan is put together, specifying &#8230; <a href="http://blog.thestudio4.co.uk/2012/03/putting-together-a-magazine/" class="read_more">[Read More]</a></p>]]></description>
		<wfw:commentRss>http://blog.thestudio4.co.uk/2012/03/putting-together-a-magazine/feed/</wfw:commentRss>
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		<title>Benefits of Work Experience</title>
		<link>http://blog.thestudio4.co.uk/2012/02/benefits-of-work-experience/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=benefits-of-work-experience</link>
		<comments>http://blog.thestudio4.co.uk/2012/02/benefits-of-work-experience/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 16:33:34 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Placement]]></category>
		<category><![CDATA[Student]]></category>
		<category><![CDATA[University]]></category>

		<guid isPermaLink="false">http://blog.thestudio4.co.uk/?p=288</guid>
		<description><![CDATA[<p>Are students ready for the world of work?</p>
<p>I am a student at Nottingham Trent University, studying Product design. I have just started a 9-month placement as part of a 4-year sandwich course. During my year out I have carried out a months work experience at the studio 4, 5 months part time work in retail and I am just starting a 9 month placement back here with the studio 4.</p>
<p>Many university courses offer 4-year sandwich courses, which include a placement year. Placement years do help to prepare you for the world of work as long as you find a placement!</p>
<p>Finding a placement</p>
<p>This is a lot harder than what I originally thought. Universities advertise placements but you’re most likely not the only university who will be applying for the positions available. The amount of people applying for the placement on your course x how many other universities &#8230; <a href="http://blog.thestudio4.co.uk/2012/02/benefits-of-work-experience/" class="read_more">[Read More]</a></p>]]></description>
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		<title>Pinning your hopes on the next big thing</title>
		<link>http://blog.thestudio4.co.uk/2012/02/pinning-your-hopes-on-the-next-big-thing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pinning-your-hopes-on-the-next-big-thing</link>
		<comments>http://blog.thestudio4.co.uk/2012/02/pinning-your-hopes-on-the-next-big-thing/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 11:11:27 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[iphone app]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mobile Internet]]></category>
		<category><![CDATA[pinterest]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://blog.thestudio4.co.uk/?p=276</guid>
		<description><![CDATA[<p>I met a <a href="http://en.wikipedia.org/wiki/Futures_studies" target="_blank">futurologist</a> once who was deeply embarrassed about his job title, but provided a fascinating hour-long chat on trend-spotting.</p>
<p>He said identifying the next big thing was as much down to probability and predictability than a sixth sense. You look at current trends and how they are evolving for an insight into what might happen next.</p>
<p>I likened his role to BBC&#8217;s <a href="http://www.bbc.co.uk/archive/tomorrowsworld/" target="_blank">Tomorrow&#8217;s World</a> programme, which served up a tantalising glimpse into the future that in hindsight was not always very accurate. But he shook his head and claimed to be far more conservative in his predictions than the BBC show ever was.</p>
<p><a href="http://blog.thestudio4.co.uk/wp-content/uploads/2012/02/Pinterest_Logo.png"></a>I was reminded of that encounter during the last few weeks as I took a look around <a href="http://pinterest.com/" target="_blank">Pinterest</a>.</p>
<p>It is relatively new on my social media radar, but the site is actually two years old. Not exactly the new kid on the social media &#8230; <a href="http://blog.thestudio4.co.uk/2012/02/pinning-your-hopes-on-the-next-big-thing/" class="read_more">[Read More]</a></p>]]></description>
		<wfw:commentRss>http://blog.thestudio4.co.uk/2012/02/pinning-your-hopes-on-the-next-big-thing/feed/</wfw:commentRss>
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		<title>A starring role for The Studio 4</title>
		<link>http://blog.thestudio4.co.uk/2012/02/a-starring-role-for-the-studio-4/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-starring-role-for-the-studio-4</link>
		<comments>http://blog.thestudio4.co.uk/2012/02/a-starring-role-for-the-studio-4/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 11:19:31 +0000</pubDate>
		<dc:creator>Nat</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.thestudio4.co.uk/?p=271</guid>
		<description><![CDATA[<p><a href="http://blog.thestudio4.co.uk/wp-content/uploads/2012/02/280112_TF54782.jpg"></a></p>
<p>On Saturday, The Studio 4 became the main focus for a photo shoot, showing off our fantastic new Faber EOS roller blinds that were installed earlier in January.</p>
<p>Having moved into our new third floor offices in September last year, we were in desperate need for our new blinds due to the sun coming in and glaring all our screens from lunchtime every day.</p>
<p>Faber’s EOS system solved our problem, as it’s flexible enough to be adapted to a wide range of styles and sizes and in our case was fitted to twenty large and four small windows. This included in our boardroom, which had to have the blackout option installed to make our presentations come alive.</p>
<p>Preparation started on our offices about two weeks before the shoot with the organisation of professional cleaning of the metal columns around the windows and the actual windows being cleaned inside and out &#8230; <a href="http://blog.thestudio4.co.uk/2012/02/a-starring-role-for-the-studio-4/" class="read_more">[Read More]</a></p>]]></description>
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