The Studio 4 Blog
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Blog Archives

EU Cookie Law – What does it mean to me?

What is this EU cookie law I keep hearing about?

In May 2011 a law was passed stating that all websites dropping non-essential cookies on visitors’ devices have to declare it publicly and visitors should agree to let the cookies be used. The most important thing to know is that if your website doesn’t comply with the new law, you can potentially be fined up to £500,000.

Recent reports suggest that 95% of UK internet companies are yet to comply with the new law [1] with less than a month to go before the deadline. Time is running out.

 

Who does it apply to?

If you or your business resides within the EU, you have until the 26th May 2012 to implement your solution on your website(s).

 

What are ‘Cookies’?

Besides from being a nice tasty snack, Cookies are the name given to a very small file that … [Read More]

Marketing your company in 2012

January may feel like a bit of blur. Christmas only seems as if it was yesterday and you are already waving bye bye to the first month of the year. But it’s not too late to focus on a handful of changes that could really make a difference to how you market your company in 2012.

Here’s what we think you should have on your radar.

1. Invest in content

We find that a lack of good quality content is the single biggest marketing barrier that our clients face on a day to day basis. Content more often than not ends up in a rush job with that empty feeling of “things could have been so much better”, or it is written by your marketing agency with very little client input provided. It is important that you realise it is you that live and breathe your products or services so … [Read More]

SEO: How to create Links

Lovely Links

So you’ve got your great looking website with fantastic content that’s optimised accordingly now what? Well the next step in SEO is link building to your site. In Google’s eyes what other people say about you is extremely important and this is where links from other sites come into play.

If your using a SEO company like us for your optimisation you will hopefully have started to rank however to get above your competitors we will need to build the reputation of your site. One of the major areas of reputation building is creating lovely links from great sites that Google will see as valuable sources.

So.. How do we create these back links?

There are various types of links that you can get and they all require different attentions:

Editorial Accumulation

These are links that are given naturally by sites and pages that want to reference your … [Read More]

SEO: Optimal Optimisation

Now the fun bit. You have your content. You have your keywords. The next bit is to optimise these on your site so that Google finds you for them.

This bit does take a bit of technical knowledge of websites and coding therefore if you have no idea about html id suggest getting some help with this part. SEO companies can help, we like to provide of customers with a detailed report of what we have done. We try to keep the technical jargon to a minimum and if there is anything you don’t understand you can simply give us a bell and we will do our best to explain it.

Before I talk about specific things we do to optimise sites there is an important task which must be performed before you can start. This is to work out exactly what page you optimise what word. If you’ve followed … [Read More]

SEO : Clever Keyword Selection

There was a reason why I spoke about content in my first blog and this is because people are often tempted to keyword stuff. This is where you write your content and then randomly put your keywords in where they simply don’t fit. What I would suggest is writing about who you are what you do in depth. If you write your content well then it makes keyword selection quite easy as you’ve already written them somewhere.

Choosing keywords that relate to you

Instead of picking random words out of the air if you have your content in front of you then you can go through and find terms that appear often. These will be the main products or services you offer choose quite a lot of keywords at first as these will be narrowed down to a shortlist later.

If you have different sections to your site for instance … [Read More]