The Studio 4 Blog
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SEO: How to create Links

Lovely Links

So you’ve got your great looking website with fantastic content that’s optimised accordingly now what? Well the next step in SEO is link building to your site. In Google’s eyes what other people say about you is extremely important and this is where links from other sites come into play.

If your using a SEO company like us for your optimisation you will hopefully have started to rank however to get above your competitors we will need to build the reputation of your site. One of the major areas of reputation building is creating lovely links from great sites that Google will see as valuable sources.

So.. How do we create these back links?

There are various types of links that you can get and they all require different attentions:

Editorial Accumulation

These are links that are given naturally by sites and pages that want to reference your … [Read More]

SEO: Optimal Optimisation

Now the fun bit. You have your content. You have your keywords. The next bit is to optimise these on your site so that Google finds you for them.

This bit does take a bit of technical knowledge of websites and coding therefore if you have no idea about html id suggest getting some help with this part. SEO companies can help, we like to provide of customers with a detailed report of what we have done. We try to keep the technical jargon to a minimum and if there is anything you don’t understand you can simply give us a bell and we will do our best to explain it.

Before I talk about specific things we do to optimise sites there is an important task which must be performed before you can start. This is to work out exactly what page you optimise what word. If you’ve followed … [Read More]

SEO : Clever Keyword Selection

There was a reason why I spoke about content in my first blog and this is because people are often tempted to keyword stuff. This is where you write your content and then randomly put your keywords in where they simply don’t fit. What I would suggest is writing about who you are what you do in depth. If you write your content well then it makes keyword selection quite easy as you’ve already written them somewhere.

Choosing keywords that relate to you

Instead of picking random words out of the air if you have your content in front of you then you can go through and find terms that appear often. These will be the main products or services you offer choose quite a lot of keywords at first as these will be narrowed down to a shortlist later.

If you have different sections to your site for instance … [Read More]

SEO: Creating Compelling Content

Right so where do we start with SEO? Well one of the most important things of course is the content on your site. What people read when they come to your site shows what your all about. Search engines have come a long way since the early days of the web, but they’re not as sophisticated as you might think. There are now two sides to copywriting for the web, on one hand you need to ensure you use the keywords that you wish to rank for. On the other hand you need to write quality content and avoid keyword stuffing so that you do not alienate your reader’s.

Ensuring Keyword inclusion

Search engine’s can still only understand what you are talking about if you make it digestible for them. This often means being clear and concise about what it is you are hoping to achieve. Term’s that are used … [Read More]

SEO : Is your website hiding?

So you have a website, the next question is how do you turn this into a business tool. Having a website without investing in SEO (search engine optimisation) is much like writing a great letter and never posting it. You might have created a fantastic website but if no one ever gets to see it unfortunately it’s never going to have a very big impact on your company.

It is estimated that an average 80% – 90% of all website user traffic begins on search engine sites, you probably used Google to get to the studio 4 site today. Due to this way of navigating around the web you simply can’t risk not ranking in search engines.

Getting ranked highly for important keywords in your industry can increase your traffic by large amounts. One of our customers has seen their visitor numbers triple from when we started their SEO campaign … [Read More]