The Studio 4 Blog
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Blog Archives

Google Hummingbird – How will it affect you?

On 26th September 2013 Google came clean and admitted that the new algorithm (Hummingbird) had been up and had been running for the past month. As with any algorithm change that Google make many people who have presence on the web will be asking the question, how does this affect me?

Well Social media today summed up Hummingbird changes as the following:

 

Google Hummingbird At A Glance

Many of the existing rules and weightings still apply, so don’t stop doing what you are doing if your activities are based on Penguin pleasing, sustainable and ethical content focused techniques Known as Semantic search, more naturalistic or ‘conversational’ search terms (which tend to be long-tail in their nature) are now more important than ever Google still wants to return the most relevant, accurate and useful search results to its users, Hummingbird provides a more sophisticated means for Google to deliver this… [Read More]

Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases

Google is now changing how it views optimised anchor text and linking back to websites via news pieces. This will have a big effect on article submissions, social media and news pieces, which are fast becoming a critical factor in a websites performance. These new guidelines will probably be trafficked to a similar level as keyword stuffing in which if you over optimise a page with certain words that may not be of relevance, google frowns on this and actually down grades the page. Likewise with these new guidelines it will prevent people linking unrelated pieces and also prevent people from trying to “over anchor” a particular piece. These practices are something in which we abide by at The Studio 4 anyway (ensuring we only link relevant content!) . How strict these guidelines will be only time will tell. I would expect that the main reason for the shift is … [Read More]

What should I expect from SEO Packages?

Well the first question is really what your hoping to achieve from your investment in SEO. Obviously you want more traffic to your site, that’s just a given, but what type of traffic do you want. It is the time old question of quality verses quantity. Would you be happy just knowing that 1000 people visited your site, or would you prefer to know that they came there because they are genuinely interested in what your offering. After all 999 of those 1000 people could be stumbling across your site not really ever having an intention of becoming a customer.

Taking this into account there are a few elements that I believe make good SEO Packages I’ll talk about each and why I believe they are vital to being happy with your SEO progress.

Who is supplying the SEO Package?

In my eyes the best SEO Packages are provided by … [Read More]

EU Cookie Law – What does it mean to me?

What is this EU cookie law I keep hearing about?

In May 2011 a law was passed stating that all websites dropping non-essential cookies on visitors’ devices have to declare it publicly and visitors should agree to let the cookies be used. The most important thing to know is that if your website doesn’t comply with the new law, you can potentially be fined up to £500,000.

Recent reports suggest that 95% of UK internet companies are yet to comply with the new law [1] with less than a month to go before the deadline. Time is running out.

 

Who does it apply to?

If you or your business resides within the EU, you have until the 26th May 2012 to implement your solution on your website(s).

 

What are ‘Cookies’?

Besides from being a nice tasty snack, Cookies are the name given to a very small file that … [Read More]

Marketing your company in 2012

January may feel like a bit of blur. Christmas only seems as if it was yesterday and you are already waving bye bye to the first month of the year. But it’s not too late to focus on a handful of changes that could really make a difference to how you market your company in 2012.

Here’s what we think you should have on your radar.

1. Invest in content

We find that a lack of good quality content is the single biggest marketing barrier that our clients face on a day to day basis. Content more often than not ends up in a rush job with that empty feeling of “things could have been so much better”, or it is written by your marketing agency with very little client input provided. It is important that you realise it is you that live and breathe your products or services so … [Read More]