The Studio 4 Blog
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Blog Archives

Print – The NEW way to advertise

Since the advent of the internet in 1989, the need for traditional printed materials has been under threat. Now almost 30 years on, print is having some what of a renaissance.

In a world with emails, tablets and smart phones, why do we even need print?

According to Bauer Media, 84% of readers said they found themselves more engaged when reading a print magazine.

A Neilsen survey also found adverts in magazines and newspapers were still trusted by more than 50% of those surveyed compared to 38% for search engine adverts and 34% for social media adverts.

So why is print seen as such a reliable medium?

With the internet breeding a wealth of fake and inaccurate news, people are turning to print magazines as a trusted source.

For years it has been expected that the next generation will use tablets and mobiles as their only resource for information and … [Read More]

Don’t overlook the value of press releases

With the growth of the marketing tools and the expansion of the Internet over the past 10 years, there are now so many ways to now promote your business, but one thing that has always remained constant is content. Press releases are the foundation to so much in today’s world, they are far more valuable than you first think.

I’ve highlighted some of the benefits to having a regular press release.

All businesses can benefit – No matter what industry or the size of your company, it will benefit from press release distribution simply by talking about recent projects or new products and services. Fairly inexpensive – Many companies write their own press releases. But you will also have to consider the costs of using a company to distribute the PR to the relevant players of the industry. Broaden the brand – Purely by releasing a new story it can… [Read More]

Putting together a magazine

When you pick up the newspaper in the morning or read your favourite magazine it can be easy to overlook the work that goes in to putting it together. As a diverse marketing agency one of projects that we undertake on a regular basis is designing, compiling and sending magazine’s to print for a reputable publishing house. There are a range of publications that we are involved with including magazines and tabloids however the process for putting these together is pretty much the same. We are going to explain each step from when the editor has written the articles to when it lands in your hands.

The Flatplan

A Flatplan layout

Once the editorial team have decided what articles will be going in the magazine and the sales team have booked all the adverts then we begin stage one of the design process. At this stage a flat plan is … [Read More]

Socail medai is’nt desroyting spellin and grammer

I waved goodbye to my last full-time role in the newspaper industry six years ago and immediately found myself embroiled in an online row regarding the quality of the blogs the company I had just left were introducing.

The subject matter of the blogs was not the issue. The poor spelling, grammar and overall style of many of the individual posts was, however, proving a major source of distraction and irritation.

It wasn’t just me complaining, regular readers were not impressed either. When such mistakes were pointed out, apologies were forthcoming…initially.

But there came a point when the newspaper, the bloggers and their editor went on the offensive and stopped apologising for the regular mistakes. “The rules have changed,” I was reliably informed. “This is blogging, it isn’t journalism. So that stuff about spelling and grammar doesn’t always matter these days.”

My argument did not change. It came down to … [Read More]

Giving you information at your fingertips

The way we get our news and gather information is changing at a pace we have never seen before.

There are now so many ways to get up-to-date on what is happening locally, nationally and internationally it would take a while to list them and far too long to digest them all. It is also a list that continues to grow by the day.

From 24-hour television news to the continued rise of Internet use, we can have a bewildering array of news and information sources available to us 24/7 with a flick of a TV remote or click of a mouse. We have the world at our fingertips.

It has led some to complain of information overload, but such claims miss a vital point.

We have the best possible filter available to us – we get to decide whether we access this information or not.

The opportunity to find … [Read More]