The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

Experiences, Opportunities and Benefits of working at The Studio 4

My first few months at The Studio 4 have been personally and professionally eye-opening. From my first experience in driving in heavy snow on my way to work, to working with brand-new clients across various sectors, there has been numerous occasions in my short time where The Studio 4 way of working differs to what I have experienced in previous roles.

As in almost any career, communication is key. Having originally come from a company with an extensive number of employees, constant communication with teammates was largely non-existent. The Studio 4 however is comprised of a relatively small team where communication is key and every member of the team needs to get involved to ensure that the projects handled are completed at the highest standard.

Another key point to The Studio 4 is the importance developing relationships in the workplace with colleagues and with clients. Building relationships with people involved … [Read More]

Does your company need to be more social?

Twitter, Facebook, LinkedIn, Pinterest, Instagram; at what point does your company have enough of a social presence, and will there be yet another new social platform we will all be using before the end of the year?

Most companies now have a social media presence of some kind, some companies are now even employing people purely to handle their social media, but how many posts do you need to make, one a week, one a day, one an hour?

When it comes to how many, it all depends on what you have got to say, if you can post regularly without repetition with relevant information, then regular posts can be worthwhile. An estate agent that has 50 properties for sale may post 2 or 3 times a day, however, a company with a small product range may only post once a week because they simply do not have enough to … [Read More]

Creating consistency across all of your social media channels

Social media is so hot right now and rightly so. For businesses, it offers an enormous potential for social selling, content marketing and customer support providing the perfect opportunity to maximise the reach of your target audience and build your brand.

We’ve put together a guide on how to set up and brand your social media profiles consistently.

Choosing the right platforms

With so many different platforms available and the heavy competition between them it can be difficult to decide which are relevant for your business. Facebook, Twitter and LinkedIn require text, images and links whereas Instagram and Pinterest are picture based. If your business struggles to produce new imagery often then you do not want to be signing up for Instagram. The same goes for Youtube if you don’t have any relevant videos.

Visual branding

Visuals play an important part in social media branding. If each of your profiles … [Read More]

Why is email marketing important for your business?

People may say that the email marketing days are long gone and that all emails are just spam; however, many other marketing channels have failed to produce the results that email marketing has. Even though many marketers are getting excited about new trends such as blogging, vlogging, SEO and social media, email marketing still works and is an essential part of any marketing strategy…But why is this?

Generates revenue

It is easier to reach a higher audience with one single email and generate a continuous revenue stream, for approximately every 70p you spend on email marketing, around £25 is made in sales which makes it highly profitable than any other marketing investment you will make. Now that is a return which is highly attractive to any business!

Email is a channel you own

Using other marketing platforms such as Facebook, Twitter or Google means you are abiding by their rules … [Read More]

Social media marketing DO’s & DON’Ts for 2017

Social media can often be a minefield for businesses to try and navigate correctly. It is often surprising what will work for some companies but at the same time will be completely useless to others. Spring is often seen as a time to rejuvenate, whether that be yourself, home or business. If it is the latter, a simple way to do so is with a social campaign to reach your desired audience.

Having worked in digital marketing for a number of years now, the one thing I can safely say is that social media is must for ANY business. It doesn’t matter if you’re a multinational conglomerate or simple school bake sale, there is a channel for you and a message for you to shout about, but there are a few things for you to remember when using social media for business. We’ll start with the DON’Ts, things you should … [Read More]