The Studio 4 Blog
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Blog Archives

Why is email marketing important for your business?

People may say that the email marketing days are long gone and that all emails are just spam; however, many other marketing channels have failed to produce the results that email marketing has. Even though many marketers are getting excited about new trends such as blogging, vlogging, SEO and social media, email marketing still works and is an essential part of any marketing strategy…But why is this?

Generates revenue

It is easier to reach a higher audience with one single email and generate a continuous revenue stream, for approximately every 70p you spend on email marketing, around £25 is made in sales which makes it highly profitable than any other marketing investment you will make. Now that is a return which is highly attractive to any business!

Email is a channel you own

Using other marketing platforms such as Facebook, Twitter or Google means you are abiding by their rules … [Read More]

Social media marketing DO’s & DON’Ts for 2017

Social media can often be a minefield for businesses to try and navigate correctly. It is often surprising what will work for some companies but at the same time will be completely useless to others. Spring is often seen as a time to rejuvenate, whether that be yourself, home or business. If it is the latter, a simple way to do so is with a social campaign to reach your desired audience.

Having worked in digital marketing for a number of years now, the one thing I can safely say is that social media is must for ANY business. It doesn’t matter if you’re a multinational conglomerate or simple school bake sale, there is a channel for you and a message for you to shout about, but there are a few things for you to remember when using social media for business. We’ll start with the DON’Ts, things you should … [Read More]

Content is king, are you falling short?

Many people say that content is now king in the SEO world. Surely though content has always been the most important thing if we think about the user.

Now that search engines have advanced far past the days when all that mattered was meta data, looking at your website from the users point of view could pay dividends.

Lets look at the main points as to why content is so important:

1. People will understand your message

Quality content, which explains well what you do will help people understand your products or services. Yes it is true that search engines too will need you to spoon-feed them what it is you do but if you were previously falling short you were failing your customers. Writing quality content which engages users is much more likely to convert visitors into customers. After all, could you really sell that product in 20 words … [Read More]