The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

How best to compare your website traffic

comparing website traffic

Do you have a mass of data from years of business but don’t really know how to accurately compare monthly traffic? Sometimes simply looking at one month compared to the last will not give you an accurate representation of improvements.

What you need to be looking at: Seasonal trends for your market Marketing consistencies Offline impact
Seasonal Trends

Now when I talk about seasonal trends I’m not simply referring to the effects of weather and public holidays. Instead you need to try to establish the trends of your individual marketplace. Some examples may be:

Traffic increases for one of our clients in February/March with customers preparing for the race season Another client has a peak in traffic in May/June due schools looking at plans for the summer holidays Marketing Consistencies

One of the biggest factors in increases and decreases will be extra marketing activity. For example overall traffic may decrease … [Read More]

Voice Search and the Implications on SEO

We cannot deny that mobile phones are now completely ubiquitous in our lives. The fact that nearly everyone and anyone has a mobile device is something that we have adapted to. Not only this, but as the way we use our mobiles has changed over past years, SEO practices have adapted to this way of living too. However, as technologies move forward, do we need to be doing more to make sure our SEO strategy is in line with the new ways people are searching?

The likes of the Google Home or Amazons Alexa are gaining an enormous presence in not only UK homes, but across the world too. Gone are the days when you needed to pick up you mobile to search for something, in just a few simple words you can find the answer to pretty much anything. With these technologies making further advancements too, online shopping has … [Read More]

Experiences, Opportunities and Benefits of working at The Studio 4

My first few months at The Studio 4 have been personally and professionally eye-opening. From my first experience in driving in heavy snow on my way to work, to working with brand-new clients across various sectors, there has been numerous occasions in my short time where The Studio 4 way of working differs to what I have experienced in previous roles.

As in almost any career, communication is key. Having originally come from a company with an extensive number of employees, constant communication with teammates was largely non-existent. The Studio 4 however is comprised of a relatively small team where communication is key and every member of the team needs to get involved to ensure that the projects handled are completed at the highest standard.

Another key point to The Studio 4 is the importance developing relationships in the workplace with colleagues and with clients. Building relationships with people involved … [Read More]

Does your company need to be more social?

Twitter, Facebook, LinkedIn, Pinterest, Instagram; at what point does your company have enough of a social presence, and will there be yet another new social platform we will all be using before the end of the year?

Most companies now have a social media presence of some kind, some companies are now even employing people purely to handle their social media, but how many posts do you need to make, one a week, one a day, one an hour?

When it comes to how many, it all depends on what you have got to say, if you can post regularly without repetition with relevant information, then regular posts can be worthwhile. An estate agent that has 50 properties for sale may post 2 or 3 times a day, however, a company with a small product range may only post once a week because they simply do not have enough to … [Read More]

Creating consistency across all of your social media channels

Social media is so hot right now and rightly so. For businesses, it offers an enormous potential for social selling, content marketing and customer support providing the perfect opportunity to maximise the reach of your target audience and build your brand.

We’ve put together a guide on how to set up and brand your social media profiles consistently.

Choosing the right platforms

With so many different platforms available and the heavy competition between them it can be difficult to decide which are relevant for your business. Facebook, Twitter and LinkedIn require text, images and links whereas Instagram and Pinterest are picture based. If your business struggles to produce new imagery often then you do not want to be signing up for Instagram. The same goes for Youtube if you don’t have any relevant videos.

Visual branding

Visuals play an important part in social media branding. If each of your profiles … [Read More]