The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

Do you like your customers?

The customer is always right. But do you have to like them too?

Social networking has changed the way many firms handle customer service. And those same social networking sites have given other firms the type of PR headaches they have spent years studiously trying to avoid.

Learning how to make best use of social networking sites is vitally important these days. A growing number of companies are taken a carefully considered and measured approach to using social media channels to interact with their customers…and even to like them.

Customer engagement has never been so easy...or so immediate

These companies are actively engaging in a very public conversation with people who buy their products and services, causing a mini revolution in terms of traditional customer service.

Social networking is revolutionising customer service. There are more and more examples of companies using Twitter to deal with individual customer complaints and get … [Read More]

Socail medai is’nt desroyting spellin and grammer

I waved goodbye to my last full-time role in the newspaper industry six years ago and immediately found myself embroiled in an online row regarding the quality of the blogs the company I had just left were introducing.

The subject matter of the blogs was not the issue. The poor spelling, grammar and overall style of many of the individual posts was, however, proving a major source of distraction and irritation.

It wasn’t just me complaining, regular readers were not impressed either. When such mistakes were pointed out, apologies were forthcoming…initially.

But there came a point when the newspaper, the bloggers and their editor went on the offensive and stopped apologising for the regular mistakes. “The rules have changed,” I was reliably informed. “This is blogging, it isn’t journalism. So that stuff about spelling and grammar doesn’t always matter these days.”

My argument did not change. It came down to … [Read More]

SOPA, PIPA & ACTA

You may have heard in the news recently of all the controversy around the Stop Online Piracy Act – a United States bill introduced by Lamar S. Smith.  The purpose of the bill is to extend the ability of the U.S Government for fighting Online Piracy.  Any website that has copyright material uploaded to it by any user (not even an employee) would have to take responsibility for it – this could mean a prison sentence of up to 5 years.  The majority of tech companies have an issue with the bill because it is quite vague and gives the Government a lot of leverage.

If SOPA passes in its current state it would mean new web based companies that focus on user content and social media would have an incredibly hard time getting off the ground.  This is mostly due to them starting with a small work force and … [Read More]

Giving you information at your fingertips

The way we get our news and gather information is changing at a pace we have never seen before.

There are now so many ways to get up-to-date on what is happening locally, nationally and internationally it would take a while to list them and far too long to digest them all. It is also a list that continues to grow by the day.

From 24-hour television news to the continued rise of Internet use, we can have a bewildering array of news and information sources available to us 24/7 with a flick of a TV remote or click of a mouse. We have the world at our fingertips.

It has led some to complain of information overload, but such claims miss a vital point.

We have the best possible filter available to us – we get to decide whether we access this information or not.

The opportunity to find … [Read More]