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Blog Archives

Google’s Mobile-friendly ranking algorithm

Google regularly updates its algorithm in order to improve their user experience, this year they are focusing on mobile friendly websites. On the 21st April, Google made a change which could lower the rankings of many websites by a substantial amount if they are not considered appropriate for mobile devices.

Users will now be able to find high quality and relevant results where content is legible, without having to zoom in or struggle to click links. This is great for users, however what does this mean for the websites which have been ongoing for a number of years, yet do not have a mobile friendly website?

It means their ranking could drop significantly, when they are searched for on a mobile device. The importance of this depends entirely on the amount of your visitors that view your site on a mobile device. For some B2B companies the percentage of visitors … [Read More]

Christmas is coming… Especially for TV adverts

It seems there is a common theme this year with all the big company’s Christmas adverts, and strangely enough it isn’t showcasing the many products and gifts you can buy. It is much deeper than that, with each company putting their own spin on what Christmas means besides giving shampoo sets and socks to our nearest and dearest. If you want to view the adverts, click on the image.

The advert that has caused the biggest storm this year has to be the John Lewis advert. This includes a boy and his friend, Monty the Penguin, going through the run up to Christmas, showing a strong friendship and enjoying many moments together. The main focus of the fairly long advert, just over 2 minutes long, is one of companionship and love, which sadly Monty the Penguin doesn’t have. The climax on Christmas morning is when the boy, Sam, gives Monty … [Read More]

Technology and Privacy

With all the latest scandals in the news about leaked photos and information from Apple’s iCloud, it really makes you wonder how private our online presence and other aspects of our lives are.

A few weeks ago compromising photos of several big name celebrities where leaked online for the whole world to see. The hacker claimed that it was possible because of a weak link in Apple’s iCloud security system. This begs the question to how secure our personal information and property is online. Not only this, but where else is our privacy being breeched by other technology.

CCTV is not a new thing in our society, but for those of you who are concerned about your privacy will have already considered the fact that perhaps CCTV is not only there for your safety and to catch criminals, but also have a log of your whereabouts whenever you are in … [Read More]

The silver lining of “Not provided”

Google analytics has for many years supplied website owners and SEO companies with in-depth information about the performance of their websites. Recently however Google has changed the way they collate the information and for anyone who is logged into a Google account they no longer record the keyword data. What this means is that we can tell that these people have come to a site via search engines however we cannot tell what keyword they have typed in to get there. The number of “not provided” visits has risen gradually and now means on average over 70% of the search engine visits that a website receives will be “not provided”.

So the question is how do we now find out which keywords are producing traffic to websites?

Well, we feel that although we can now not access the exact keyword lists, it will actually mean a much fuller picture for … [Read More]

Pinning your hopes on the next big thing

I met a futurologist once who was deeply embarrassed about his job title, but provided a fascinating hour-long chat on trend-spotting.

He said identifying the next big thing was as much down to probability and predictability than a sixth sense. You look at current trends and how they are evolving for an insight into what might happen next.

I likened his role to BBC’s Tomorrow’s World programme, which served up a tantalising glimpse into the future that in hindsight was not always very accurate. But he shook his head and claimed to be far more conservative in his predictions than the BBC show ever was.

I was reminded of that encounter during the last few weeks as I took a look around Pinterest.

It is relatively new on my social media radar, but the site is actually two years old. Not exactly the new kid on the social media … [Read More]