The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

4 reasons why you should use LinkedIn to promote your business

Linked in is quickly becoming one of the top 10 websites used globally so it’s no surprise that masses of businesses are flocking to the growing social network to promote their services and products. However unlike other platforms such as Facebook and Twitter, LinkedIn is not for telling people about your weekend away in Wales or that pasta you just ate for dinner. Instead the site is building a bridge for businesses who wish to connect with potential clients, attract future employees or simply source out competitors.

So what are the benefits of creating a LinkedIn page for your company?
At a first glace a company page appears to simply consist of a company name, logo, introduction, location, industry and the size of the organisation. However the hidden benefits of LinkedIns tools and functions are not to be overlooked by any business wanting to utilise the mass online market.

Social… [Read More]

Un-sociable media, LOL?

How did you spend your lunch hour? On Twitter, on Facebook? Or maybe you took a photo of your sandwich with Instagram. These days, social media rules the (communication) waves.

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If you can contact your recipient by the click of a mouse, why would you bother to phone or, heaven forbid, arrange a meeting? Offering users the opportunity to avoid face to face interaction, social media channels are at risk of breeding an anti-social generation.

Participation in social activity, in real time, is key to human development – it helps us judge characters and form relationships. No app or hashtag is powerful enough to simulate this experience.

Facial expression 🙂 and vocal intonation are all lost through social media channels, and to read more here some extent, so is your right of reply. Would you ever just get up and leave a meeting without … [Read More]

The Studio 4 goes golfing

In celebration of The Ryder  Cup, The Studio 4 got into the golfing spirit last weekend  and sponsored a hole at the Lilleshall Hall Golf Club.

A fun and exciting  weekend was had by all. Golfers were even lucky enough to experience good weather.  The event raised a total of ÂŁ2000, which goes to the club’s chosen charity – The MS Society. The Studio 4 were proud to be part of such a great event.

Such an amazing result in the Ryder cup too! Celebrations all round. Maybe some of The Studio4 team will be persuaded to get their golfing shoes on for Lilleshall’s next Ryder event in 2014. Watch this space.… [Read More]

What's with all this interest in Pinterest?

Pinterest is like a simulation of the perfect world. Whenever I have browse, I instantly see my dream home, the perfect outfit and the most delicious dinners. It’s a never ending source of temptation.

If you’re looking for a way to visually tease potential customers – there’s no better social media platform. With approximately 20 million users to date, Pinterest’s power and pinfluence (I couldn’t resist) is growing.

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How does Pinterest work?

Rather than words, users share images. The network allows you to create different boards under different subject headings. For example, you might have a board entitled ‘My Dream Homes’ or ‘Places I’d like to visit’. If you see an image pinned by another user that relates to your boards, Pinterest allows you to ‘repin’ that image into your own collections. The overall idea is to create a fluid vision of your … [Read More]

Going Viral

I'm a sucker for a good advertising campaign. I can't help it. Usually I'm drawn to anything topical, or something which has managed to create a social buzz.

Take this weekend's Jubilee celebrations for instance. I was swayed into purchasing some royally themed biscuits, purely because they were named 'queen for a day' and packaged in all the necessary patriotic paraphernalia. I was drawn in, by the not-so-subtle marketing message. Striking an accordance with your audience is an important avenue here to explore when marketing your services. The most successful way to do this is to present an interest in shared topics, opinions and current ideas.

Generating a conversation with potential clients or customers is an effective self promotion tactic. It also makes for the beginnings of an accurate and current advertising campaign. Whether you work for a door handle manufacturers or a handbag retailer, it's important to contribute and … [Read More]