The Studio 4 Blog
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Your Shopping Basket is Over Flowing: The Rise of Ecommerce

Posted on May 17, 2012
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When I was at university, every time I found myself in Tesco on a Saturday afternoon, I couldn’t help thinking that my time could be better spent elsewhere. Enter the grand invention of internet shopping. The delivery man used to arrive at an agreed time each week (at one of the infrequent moments when I wasn’t at uni/at the beach/down the pub) and drop off an array of the supermarket’s finest (value) fare. I’d then head to the kitchen to unpack, happy in the knowledge that spaghetti hoops were back on the menu for that evening.

Unbeknown to myself I was actually playing a very small part in the ever growing phenomenon of ecommerce. The term has come to define any kind of business or transaction which is made through the web. Internet shopping is just one example of many.

Internet banking is another big player in the world of … [Read More]

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How to make my exhibition stand, stand out

Posted on March 19, 2012
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We are well into the swing of exhibition season now where most people have to spend an inordinate amount of money to obtain a small plot in what is normally an over crowded hall full of other companies with a similar product offer to your own. You could quite easily spend the duration of the show watching the mass of college students pass your stand wondering “why did I decide to do this”. We have just assisted 3 of our clients whilst they prepare for a big show in the construction industry called “Ecobuild”. You may have a bespoke stand with interactive touch screens or just a roller banner and a few flyers but either way, there are few simple things you should consider in order to make sure that your exhibition experience is an enjoyable one.… [Read More]

Design your stand as one piece of artwork rather than a series of

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Benefits of Work Experience

Posted on February 10, 2012
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Are students ready for the world of work?

I am a student at Nottingham Trent University, studying Product design. I have just started a 9-month placement as part of a 4-year sandwich course. During my year out I have carried out a months work experience at the studio 4, 5 months part time work in retail and I am just starting a 9 month placement back here with the studio 4.

Many university courses offer 4-year sandwich courses, which include a placement year. Placement years do help to prepare you for the world of work as long as you find a placement!

Finding a placement

This is a lot harder than what I originally thought. Universities advertise placements but you’re most likely not the only university who will be applying for the positions available. The amount of people applying for the placement on your course x how many other universities … [Read More]

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Pinning your hopes on the next big thing

Posted on February 9, 2012
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I met a futurologist once who was deeply embarrassed about his job title, but provided a fascinating hour-long chat on trend-spotting.

He said identifying the next big thing was as much down to probability and predictability than a sixth sense. You look at current trends and how they are evolving for an insight into what might happen next.

I likened his role to BBC’s Tomorrow’s World programme, which served up a tantalising glimpse into the future that in hindsight was not always very accurate. But he shook his head and claimed to be far more conservative in his predictions than the BBC show ever was.

I was reminded of that encounter during the last few weeks as I took a look around Pinterest.

It is relatively new on my social media radar, but the site is actually two years old. Not exactly the new kid on the social media … [Read More]

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Do you like your customers?

Posted on January 31, 2012
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The customer is always right. But do you have to like them too?

Social networking has changed the way many firms handle customer service. And those same social networking sites have given other firms the type of PR headaches they have spent years studiously trying to avoid.

Learning how to make best use of social networking sites is vitally important these days. A growing number of companies are taken a carefully considered and measured approach to using social media channels to interact with their customers…and even to like them.

These companies are actively engaging in a very public conversation with people who buy their products and services, causing a mini revolution in terms of traditional customer service.

Social networking is revolutionising customer service. There are more and more examples of companies using Twitter to deal with individual customer complaints and get important product messages out to the public as quickly … [Read More]

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