The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

What do marketers do?

Our latest recruit at The Studio 4, Laura Gee has recently graduated from Keele University and is now learning how a degree in marketing differs to working for a marketing company. Read her first blog to find out how she is adapting to a career in SEO and social media.

The one question that University doesn’t actually teach you the answer to. They can teach you all the theory in the world, but one thing I’ve come to realise is that being a marketer isn’t something that can be taught. Of course, I highly value the education I received at University and found it worthwhile, but the real learning began when I started my job here at The Studio 4 two months ago. In fact, I strongly believe that marketers never stop learning.

A large part of my job as an SEO (search engine optimisation) and Social Media analyst involves … [Read More]

Looking to do work experience?

Here at The Studio 4 we value work experience, and believe in helping young people develop their skills. Over the last few weeks we’ve had a number of young people in from various schools or colleges to experience everything marketing has to offer. Whether they’ve wanted to try a little bit of everything or focus on one area we’ve given them important tasks to expand their knowledge and confidence. Working on real projects for our clients, we like to give them the responsibility and creative freedom they may not get elsewhere.

Over the last 2 weeks we’ve been joined by Tom, who came to us to expand his graphic design knowledge and learn about what it means to be a graphic designer. We’ve had him designing business cards, logos and even websites. We asked him what he thought about his work experience here at The Studio 4 and here’s what … [Read More]

Communication is key!

It’s been said that on average women speak 20,000 words a day and men 13,000, and whether its internal or external, the importance of communication is paramount to a business.

Here at The Studio 4 we sometimes feel more like a family being a relatively small team, and when you spend so much time together the importance of building relationships in the office environment can be very important to helping your work life be enjoyable and productive. When we have big projects on the go we have to work together from start to finish, from ideas and designs to creating and delivering, communicating plays a big part. We often have office discussions where everyone gets involved in ideas to make elements better or to solve issues. We’re also big on doing monthly reports for our clients whether SEO, social media or PR, so our clients can be aware of performance … [Read More]

Importance of client relationships

I am going to take this opportunity to talk about building client relationships and just how important it is to the success of almost any company that we work with. Customers are the life blood of our business and having a solid relationship ensures that our business continues to run on a daily basis but also continues to grow. Developing strong relationships can take time and dedication but the rewards make it count.

People respond well when they feel someone has a genuine interest in the business, we always aim to become a partner of our clients rather then just viewing ourselves as vendor.

We often remind our staff that constant contact is key, regular communication over the phone rather then email is essential as it enables you to have a much more personal relationship with your client.


Growing your relationship with current customers is just as significant as generating … [Read More]

Are online logo generators really worth it?

Online logo generators are all over the web, but are they really worth your time as a business owner? They may appear to be a quick solution, however the outcome will rarely work in the long run compared to using a design agency.

Your company’s branding is crucial to how you are seen within the market place, so having a strong logo and brand style is important as it is what customers will initially recognise you by.

MarkMaker is one of the latest online logo generators to hit the scene, and it is a generator that learns what you like and automatically refines a design based on entering your company’s name and watching as MarkMaker churns out a whole load of different logo designs. These will vary wildly to begin with however once you start to identify which versions you like, MarkMaker will narrow and adapt the designs down to … [Read More]