The Studio 4 Blog
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Blog Archives

The Benefits of a Creative Design

For whatever reason, every company needs promotion. Some may want to use it to extend their product portfolio; others simply to have better communication with their client base. Whatever it is, the impact of a creative design is now more valuable than ever. By contracting with an expert design company, you provide yourself with a significant edge over your competition as perceived by your potential customers. Standard design/print companies purely focus on putting the product together with pertinent information that technically works as supplied by the client.

Creative design agencies still possess the quality and relevance of information that customers have come to expect, though it has a greater focus on the aesthetic part. It also makes use of the traditional marketing “wow factor” in order to capture the attention of its audience, and leave a more lasting impression than those of the competition.

Take a billboard, for example, with … [Read More]

Only the beginning…

Nowadays when everyone is shouting to be heard over competitors marketing campaigns you can’t get left on the page. With so many different platforms to advertise yourself on, press releases have taken on a new lease of life and can have maximum impact but with a relatively low cost involved.

The initial production of press releases can often be time consuming as sourcing photography and information on the product or project has to go through the various stages and with budgets tight for many, the exposure in printed publications can now often be limited.

Publishers are now coming on board with online press releases idea as now many of them upload press releases to publications websites either for a small cost or even sometimes for free. These are often backed up with weekly or monthly e-bulletins from themselves to promote your company and products to relevant groups on their circulation.… [Read More]

Giving you information at your fingertips

The way we get our news and gather information is changing at a pace we have never seen before.

There are now so many ways to get up-to-date on what is happening locally, nationally and internationally it would take a while to list them and far too long to digest them all. It is also a list that continues to grow by the day.

From 24-hour television news to the continued rise of Internet use, we can have a bewildering array of news and information sources available to us 24/7 with a flick of a TV remote or click of a mouse. We have the world at our fingertips.

It has led some to complain of information overload, but such claims miss a vital point.

We have the best possible filter available to us – we get to decide whether we access this information or not.

The opportunity to find … [Read More]

Media Buying: a flawed System?

Over the past few years, many industry experts have discussed the rising importance of media planning and buying to the success of an overall advertising campaign. Having been relegated to the shadows, media planning and buying is now acknowledged as a critical part of the advertising mix.

Many companies use an outside advertising agency and pay them a fee to place their advertisements in the media. That fee is generally 10% of the overall cost of the advertisement which the publication must give to the agency in order to obtain the booking.

So what do Clients get for there money?

When planning what to buy, they must evaluate factors based on but not limited to station formats, pricing rates, demographics and geographic relating to the advertisers particular product or service objectives. The Media Buyer needs to optimize what is bought and that is dependent on budget, type of medium (radio, … [Read More]

QR (Quick Response) codes

TheStudio4 Website QR Code

A QR or Quick Response code is a two-dimensional barcode. When you scan such a QR code using a mobile phone camera or a webcam, the QR reader application processes the barcode and either takes you to a Web site, a YouTube video or some other web content. QR codes provide a quick and simple way to point people towards your website or information about your business.

QR codes can contain the following types of information:

Website URL YouTube Video Google Maps Location (Latitude and Longitude) Social Media (Facebook, Twitter etc) iTunes Link Plain Text Telephone Number SMS Message Email Address Email Message Contact Details (a VCARD) Event (a VCALENDAR) Wifi Login (Android Only)

There are still more ways in which QR codes can be used.

 

How do you use a QR Code?

To use a QR code on your mobile phone in most cases … [Read More]