The Studio 4 Blog
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Blog Archives

Responsive design – a necessity for moving with the times

Infographic from StatCounter showing mobile web usage worldwide

According to online sources mobile phones account for 17% of global web usage and this doesn’t even include tablets. This shows the growing need for websites to adapt to the different platforms in which users are viewing their content.

Responsive design is an approach aimed at crafting sites at development stage to provide an optimal viewing experience across a wide range of devices. It in essence re-structures/re-sizes the information on a website dependant on the size of device. If done correctly this can produce an extremely versatile website which will be a pleasure for users no matter what device they may use.

We have now provided this service for many of our clients, one company that we have recently completed this for is the CPSA. The Concrete Pipeline Systems Association provides information to its market place through marketing materials including its website.… [Read More]

The silver lining of “Not provided”

Google analytics has for many years supplied website owners and SEO companies with in-depth information about the performance of their websites. Recently however Google has changed the way they collate the information and for anyone who is logged into a Google account they no longer record the keyword data. What this means is that we can tell that these people have come to a site via search engines however we cannot tell what keyword they have typed in to get there. The number of “not provided” visits has risen gradually and now means on average over 70% of the search engine visits that a website receives will be “not provided”.

So the question is how do we now find out which keywords are producing traffic to websites?

Well, we feel that although we can now not access the exact keyword lists, it will actually mean a much fuller picture for … [Read More]

Google Hummingbird – How will it affect you?

On 26th September 2013 Google came clean and admitted that the new algorithm (Hummingbird) had been up and had been running for the past month. As with any algorithm change that Google make many people who have presence on the web will be asking the question, how does this affect me?

Well Social media today summed up Hummingbird changes as the following:

 

Google Hummingbird At A Glance

Many of the existing rules and weightings still apply, so don’t stop doing what you are doing if your activities are based on Penguin pleasing, sustainable and ethical content focused techniques Known as Semantic search, more naturalistic or ‘conversational’ search terms (which tend to be long-tail in their nature) are now more important than ever Google still wants to return the most relevant, accurate and useful search results to its users, Hummingbird provides a more sophisticated means for Google to deliver this… [Read More]

Social Media platforms, a one sided conversation?

Click on image for original source

When you wake up in the morning and leap out of bed as we all do, why are your first words of the day almost always ” good morning”? Is it really an exceptionally ‘good’ morning most of the time or is this turn of phrase more useful as a way to generally be friendly ?  To be approachable to the people that you care about ? To engage these indivuals and furthermore to create a platform from which you can see how they are, what they are up to and what their plans are.

On a personal level this is seen as the norm but what most people want to know is how can a business go about engaging with its clients in a similar way, especially on a much larger scale. A 9 o’clock phone call to all business partners with an … [Read More]

Email Marketing – It is not what you say, it is the way that you say it…

The first task of this morning for me is to check hotmail. Twelve new emails, half of which are from people trying to sell me things. There’s 75% off here, free delivery there, SUMMER SALE STARTS NOW, major markdowns, sweet summer deals, etc, etc, etc. Instantly I find myself pouring through pages of emails, looking to buy shoes I don’t need, clothes I already have and handbags I can’t afford. Every day I have another three emails from different companies, each boasting a different deal or offer everyday specifically chosen and worded to grab the customers attention and make them open and click through rather than delete. And this begs the question, how important is the subject line of an email?

It was only after I began researching the importance of a subject line that I realised just how much more there was to it. The internet is full of … [Read More]