The Studio 4 Blog
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Blog Archives

Print – The NEW way to advertise

Since the advent of the internet in 1989, the need for traditional printed materials has been under threat. Now almost 30 years on, print is having some what of a renaissance.

In a world with emails, tablets and smart phones, why do we even need print?

According to Bauer Media, 84% of readers said they found themselves more engaged when reading a print magazine.

A Neilsen survey also found adverts in magazines and newspapers were still trusted by more than 50% of those surveyed compared to 38% for search engine adverts and 34% for social media adverts.

So why is print seen as such a reliable medium?

With the internet breeding a wealth of fake and inaccurate news, people are turning to print magazines as a trusted source.

For years it has been expected that the next generation will use tablets and mobiles as their only resource for information and … [Read More]

The importance of blogging

Following the launch of our new website, The Studio 4 will be posting a fortnightly blog highlighting relevant issues in the world of marketing. Each will be written by a different member of the team on topics that are relevant to them. It maybe the latest hints and tips for SEO, or suggestions on how to best utilise your social media platforms. Through to information on the latest design tools, or how to promote your business through PR. I hope you will find our blogs insightful and if anyone ever wants to ask us a question, we would be more than happy to give our advice.

As it was my turn to write the first blog I thought it made sense to write about why blogging is so important.

We all know what a blog is and the opinion for many is that it can be a tedious task in … [Read More]

Marketing your company in 2012

January may feel like a bit of blur. Christmas only seems as if it was yesterday and you are already waving bye bye to the first month of the year. But it’s not too late to focus on a handful of changes that could really make a difference to how you market your company in 2012.

Here’s what we think you should have on your radar.

1. Invest in content

We find that a lack of good quality content is the single biggest marketing barrier that our clients face on a day to day basis. Content more often than not ends up in a rush job with that empty feeling of “things could have been so much better”, or it is written by your marketing agency with very little client input provided. It is important that you realise it is you that live and breathe your products or services so … [Read More]

The Benefits of a Creative Design

For whatever reason, every company needs promotion. Some may want to use it to extend their product portfolio; others simply to have better communication with their client base. Whatever it is, the impact of a creative design is now more valuable than ever. By contracting with an expert design company, you provide yourself with a significant edge over your competition as perceived by your potential customers. Standard design/print companies purely focus on putting the product together with pertinent information that technically works as supplied by the client.

Creative design agencies still possess the quality and relevance of information that customers have come to expect, though it has a greater focus on the aesthetic part. It also makes use of the traditional marketing “wow factor” in order to capture the attention of its audience, and leave a more lasting impression than those of the competition.

Take a billboard, for example, with … [Read More]