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Don’t overlook the value of press releases

With the growth of the marketing tools and the expansion of the Internet over the past 10 years, there are now so many ways to now promote your business, but one thing that has always remained constant is content. Press releases are the foundation to so much in today’s world, they are far more valuable than you first think.

I’ve highlighted some of the benefits to having a regular press release.

All businesses can benefit – No matter what industry or the size of your company, it will benefit from press release distribution simply by talking about recent projects or new products and services. Fairly inexpensive – Many companies write their own press releases. But you will also have to consider the costs of using a company to distribute the PR to the relevant players of the industry. Broaden the brand – Purely by releasing a new story it can… [Read More]