The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

The benefits of hiring a full service design and marketing agency

So you’re looking for a new website design and build, and your first port of call is to have a quick search on the Internet to find local companies and designers in your area. The chances are many will come up, and they will be a mixture of studios and freelance designers and developers, but which do you choose?

All of these companies will have their pros and cons, as some agencies specialise in a certain aspects of design and marketing. For example they can design your website, however they may not have the resources or knowledge in marketing to get the website to your target market, meaning you will have to find another company to do this aspect. If you are a company that is looking for a high media presence in both print and online, then this may be something to consider, as moving tasks between different agencies … [Read More]

Are online logo generators really worth it?

Online logo generators are all over the web, but are they really worth your time as a business owner? They may appear to be a quick solution, however the outcome will rarely work in the long run compared to using a design agency.

Your company’s branding is crucial to how you are seen within the market place, so having a strong logo and brand style is important as it is what customers will initially recognise you by.

MarkMaker is one of the latest online logo generators to hit the scene, and it is a generator that learns what you like and automatically refines a design based on entering your company’s name and watching as MarkMaker churns out a whole load of different logo designs. These will vary wildly to begin with however once you start to identify which versions you like, MarkMaker will narrow and adapt the designs down to … [Read More]

Thinking about a WordPress site? Consider these first.

WordPress is fast becoming one of the biggest platforms that individuals and companies are using to create their websites. Unfortunately there are some downsides to this versatile platform, which may cause you problems later on down the line.

Primarily it is a blog platform, and when used for that it can be great. Our own blog uses WordPress, however it is not a CMS (Content Management System), therefore there are restrictions on what can be modified. Many fail to get the hosting and security done properly, which can hinder the sites performance and how well it can be found.

There are functionality limits. WordPress is not scalable. Given that it is a blog at its core, it is not meant to be your ultimate company website that helps you streamline your day to day operations. The plugins that are available to you will limit what you can do to your … [Read More]

Google’s Mobile-friendly ranking algorithm

Google regularly updates its algorithm in order to improve their user experience, this year they are focusing on mobile friendly websites. On the 21st April, Google made a change which could lower the rankings of many websites by a substantial amount if they are not considered appropriate for mobile devices.

Users will now be able to find high quality and relevant results where content is legible, without having to zoom in or struggle to click links. This is great for users, however what does this mean for the websites which have been ongoing for a number of years, yet do not have a mobile friendly website?

It means their ranking could drop significantly, when they are searched for on a mobile device. The importance of this depends entirely on the amount of your visitors that view your site on a mobile device. For some B2B companies the percentage of visitors … [Read More]

Christmas is coming… Especially for TV adverts

It seems there is a common theme this year with all the big company’s Christmas adverts, and strangely enough it isn’t showcasing the many products and gifts you can buy. It is much deeper than that, with each company putting their own spin on what Christmas means besides giving shampoo sets and socks to our nearest and dearest. If you want to view the adverts, click on the image.

The advert that has caused the biggest storm this year has to be the John Lewis advert. This includes a boy and his friend, Monty the Penguin, going through the run up to Christmas, showing a strong friendship and enjoying many moments together. The main focus of the fairly long advert, just over 2 minutes long, is one of companionship and love, which sadly Monty the Penguin doesn’t have. The climax on Christmas morning is when the boy, Sam, gives Monty … [Read More]