The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

Importance of client relationships

I am going to take this opportunity to talk about building client relationships and just how important it is to the success of almost any company that we work with. Customers are the life blood of our business and having a solid relationship ensures that our business continues to run on a daily basis but also continues to grow. Developing strong relationships can take time and dedication but the rewards make it count.

People respond well when they feel someone has a genuine interest in the business, we always aim to become a partner of our clients rather then just viewing ourselves as vendor.

We often remind our staff that constant contact is key, regular communication over the phone rather then email is essential as it enables you to have a much more personal relationship with your client.


Growing your relationship with current customers is just as significant as generating … [Read More]

Why marketing in a recession really matters

When things get difficult or our safety is threatened our human instinct is to back away. We withdraw to what we think is a position of relative safety in the hope the danger will pass by.
The same is true in business. The natural reaction in difficult economic times is to trim costs, batten down the hatches say no to advertising and wait for the good times to return.

But how long will that take?

At The Studio 4 we see things a little differently. We see it as a time when proactive engagement with your customers is more vital than ever. It’s a time to remind your existing customers what a great company you are, but more importantly, it’s a crucial time to bring new ones on board. There’s strength in numbers.

Ultimately, it’s reaching out and fighting back that guarantees survival.… [Read More]

Media Buying: a flawed System?

Over the past few years, many industry experts have discussed the rising importance of media planning and buying to the success of an overall advertising campaign. Having been relegated to the shadows, media planning and buying is now acknowledged as a critical part of the advertising mix.

Many companies use an outside advertising agency and pay them a fee to place their advertisements in the media. That fee is generally 10% of the overall cost of the advertisement which the publication must give to the agency in order to obtain the booking.

So what do Clients get for there money?

When planning what to buy, they must evaluate factors based on but not limited to station formats, pricing rates, demographics and geographic relating to the advertisers particular product or service objectives. The Media Buyer needs to optimize what is bought and that is dependent on budget, type of medium (radio, … [Read More]