The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

How best to compare your website traffic

comparing website traffic

Do you have a mass of data from years of business but don’t really know how to accurately compare monthly traffic? Sometimes simply looking at one month compared to the last will not give you an accurate representation of improvements.

What you need to be looking at: Seasonal trends for your market Marketing consistencies Offline impact
Seasonal Trends

Now when I talk about seasonal trends I’m not simply referring to the effects of weather and public holidays. Instead you need to try to establish the trends of your individual marketplace. Some examples may be:

Traffic increases for one of our clients in February/March with customers preparing for the race season Another client has a peak in traffic in May/June due schools looking at plans for the summer holidays Marketing Consistencies

One of the biggest factors in increases and decreases will be extra marketing activity. For example overall traffic may decrease … [Read More]

Content is king, are you falling short?

Many people say that content is now king in the SEO world. Surely though content has always been the most important thing if we think about the user.

Now that search engines have advanced far past the days when all that mattered was meta data, looking at your website from the users point of view could pay dividends.

Lets look at the main points as to why content is so important:

1. People will understand your message

Quality content, which explains well what you do will help people understand your products or services. Yes it is true that search engines too will need you to spoon-feed them what it is you do but if you were previously falling short you were failing your customers. Writing quality content which engages users is much more likely to convert visitors into customers. After all, could you really sell that product in 20 words … [Read More]

Exciting new E commerce website now live

Here at the Studio 4 we are always excited when we get to work on websites which have interesting features and functionality. This meant that when a new client approached us looking for a custom phone case website we jumped at the chance to work with them to realise their dream.

The brief included several challenges that we worked through with the client to overcome. The main basis of the site was an editor, which would allow users to upload images and see them on a phone case of there choose. At this stage the client wanted the users to be able to add text, image filters and crop the images as they see fit.

We worked with Print Your Stuff to create a website that would tick all of the boxes. The final website has now been made live and orders have started to come in.

Users can either … [Read More]

How to create a successful company blog

With the internet’s growing community it is no secret that content is king. Both social media and SEO campaigns require a vast amount of content in order to be successful.

A company blog is a fantastic asset for this purpose if created and managed effectively. Creating a blog gives you a platform to talk openly about your products, services and market place. In doing so you will hopefully engage with your client base and draw them in.

The question on most peoples minds however will be how to create a successful blog. Well, there are many platforms out there that allow you do to this. Having the time however to sit and write content and manage the blog effectively is usually where companies fall down.

This is where blog management companies come in. If your interested in utilising a blog as part of your online marketing strategy then enlisting the … [Read More]

Responsive design – a necessity for moving with the times

Infographic from StatCounter showing mobile web usage worldwide

According to online sources mobile phones account for 17% of global web usage and this doesn’t even include tablets. This shows the growing need for websites to adapt to the different platforms in which users are viewing their content.

Responsive design is an approach aimed at crafting sites at development stage to provide an optimal viewing experience across a wide range of devices. It in essence re-structures/re-sizes the information on a website dependant on the size of device. If done correctly this can produce an extremely versatile website which will be a pleasure for users no matter what device they may use.

We have now provided this service for many of our clients, one company that we have recently completed this for is the CPSA. The Concrete Pipeline Systems Association provides information to its market place through marketing materials including its website.… [Read More]