The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

How best to compare your website traffic

comparing website traffic

Do you have a mass of data from years of business but don’t really know how to accurately compare monthly traffic? Sometimes simply looking at one month compared to the last will not give you an accurate representation of improvements.

What you need to be looking at: Seasonal trends for your market Marketing consistencies Offline impact
Seasonal Trends

Now when I talk about seasonal trends I’m not simply referring to the effects of weather and public holidays. Instead you need to try to establish the trends of your individual marketplace. Some examples may be:

Traffic increases for one of our clients in February/March with customers preparing for the race season Another client has a peak in traffic in May/June due schools looking at plans for the summer holidays Marketing Consistencies

One of the biggest factors in increases and decreases will be extra marketing activity. For example overall traffic may decrease … [Read More]

Voice Search and the Implications on SEO

We cannot deny that mobile phones are now completely ubiquitous in our lives. The fact that nearly everyone and anyone has a mobile device is something that we have adapted to. Not only this, but as the way we use our mobiles has changed over past years, SEO practices have adapted to this way of living too. However, as technologies move forward, do we need to be doing more to make sure our SEO strategy is in line with the new ways people are searching?

The likes of the Google Home or Amazons Alexa are gaining an enormous presence in not only UK homes, but across the world too. Gone are the days when you needed to pick up you mobile to search for something, in just a few simple words you can find the answer to pretty much anything. With these technologies making further advancements too, online shopping has … [Read More]

What is The Studio 4 doing about GDPR?

What is GDPR (General Data Protection Regulation)?

This is a set of European Regulations which will change the way European Countries process personal data on both digital and paper documents. The regulation comes into force on the 25th May 2018 (This does not change because of Brexit).

The underlying principles of the GDPR are essentially similar to those as set out in the Data Protection Act 1998 (and related regulation).

Quick overview

Focuses on the rights and freedoms of data subjects and their Personally Identifiable Information Comes into force on May 25th 2018 Significant Penalties for non-compliance and for breaches The need for GDPR

The need for greater enforcement of personal data privacy principles and the creation of rights is greater than ever.

Your personal data is your personal property. When you disclose your personal information, there is a risk that it will fall into the wrong hands. These regulations … [Read More]

The benefits of hiring a full service design and marketing agency

So you’re looking for a new website design and build, and your first port of call is to have a quick search on the Internet to find local companies and designers in your area. The chances are many will come up, and they will be a mixture of studios and freelance designers and developers, but which do you choose?

All of these companies will have their pros and cons, as some agencies specialise in a certain aspects of design and marketing. For example they can design your website, however they may not have the resources or knowledge in marketing to get the website to your target market, meaning you will have to find another company to do this aspect. If you are a company that is looking for a high media presence in both print and online, then this may be something to consider, as moving tasks between different agencies … [Read More]

Experiences, Opportunities and Benefits of working at The Studio 4

My first few months at The Studio 4 have been personally and professionally eye-opening. From my first experience in driving in heavy snow on my way to work, to working with brand-new clients across various sectors, there has been numerous occasions in my short time where The Studio 4 way of working differs to what I have experienced in previous roles.

As in almost any career, communication is key. Having originally come from a company with an extensive number of employees, constant communication with teammates was largely non-existent. The Studio 4 however is comprised of a relatively small team where communication is key and every member of the team needs to get involved to ensure that the projects handled are completed at the highest standard.

Another key point to The Studio 4 is the importance developing relationships in the workplace with colleagues and with clients. Building relationships with people involved … [Read More]