The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

What do marketers do?

Our latest recruit at The Studio 4, Laura Gee has recently graduated from Keele University and is now learning how a degree in marketing differs to working for a marketing company. Read her first blog to find out how she is adapting to a career in SEO and social media.

The one question that University doesn’t actually teach you the answer to. They can teach you all the theory in the world, but one thing I’ve come to realise is that being a marketer isn’t something that can be taught. Of course, I highly value the education I received at University and found it worthwhile, but the real learning began when I started my job here at The Studio 4 two months ago. In fact, I strongly believe that marketers never stop learning.

A large part of my job as an SEO (search engine optimisation) and Social Media analyst involves … [Read More]

Looking to do work experience?

Here at The Studio 4 we value work experience, and believe in helping young people develop their skills. Over the last few weeks we’ve had a number of young people in from various schools or colleges to experience everything marketing has to offer. Whether they’ve wanted to try a little bit of everything or focus on one area we’ve given them important tasks to expand their knowledge and confidence. Working on real projects for our clients, we like to give them the responsibility and creative freedom they may not get elsewhere.

Over the last 2 weeks we’ve been joined by Tom, who came to us to expand his graphic design knowledge and learn about what it means to be a graphic designer. We’ve had him designing business cards, logos and even websites. We asked him what he thought about his work experience here at The Studio 4 and here’s what … [Read More]

Communication is key!

It’s been said that on average women speak 20,000 words a day and men 13,000, and whether its internal or external, the importance of communication is paramount to a business.

Here at The Studio 4 we sometimes feel more like a family being a relatively small team, and when you spend so much time together the importance of building relationships in the office environment can be very important to helping your work life be enjoyable and productive. When we have big projects on the go we have to work together from start to finish, from ideas and designs to creating and delivering, communicating plays a big part. We often have office discussions where everyone gets involved in ideas to make elements better or to solve issues. We’re also big on doing monthly reports for our clients whether SEO, social media or PR, so our clients can be aware of performance … [Read More]

Print – The NEW way to advertise

Since the advent of the internet in 1989, the need for traditional printed materials has been under threat. Now almost 30 years on, print is having some what of a renaissance.

In a world with emails, tablets and smart phones, why do we even need print?

According to Bauer Media, 84% of readers said they found themselves more engaged when reading a print magazine.

A Neilsen survey also found adverts in magazines and newspapers were still trusted by more than 50% of those surveyed compared to 38% for search engine adverts and 34% for social media adverts.

So why is print seen as such a reliable medium?

With the internet breeding a wealth of fake and inaccurate news, people are turning to print magazines as a trusted source.

For years it has been expected that the next generation will use tablets and mobiles as their only resource for information and … [Read More]

Why is email marketing important for your business?

People may say that the email marketing days are long gone and that all emails are just spam; however, many other marketing channels have failed to produce the results that email marketing has. Even though many marketers are getting excited about new trends such as blogging, vlogging, SEO and social media, email marketing still works and is an essential part of any marketing strategy…But why is this?

Generates revenue

It is easier to reach a higher audience with one single email and generate a continuous revenue stream, for approximately every 70p you spend on email marketing, around £25 is made in sales which makes it highly profitable than any other marketing investment you will make. Now that is a return which is highly attractive to any business!

Email is a channel you own

Using other marketing platforms such as Facebook, Twitter or Google means you are abiding by their rules … [Read More]