The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

How should I make my website mobile friendly?

Take a look around you now. Who has a mobile within a metre of them? The answer is probably everyone.

Research from GSMA’s real-time tracker puts the number of mobile devices at 7.22 billion whilst the US Census Bureau says the number of people is still somewhere between 7.19 and 7.2 billion. No other technology has impacted us like the mobile phone. It’s the fastest growing manmade phenomenon ever.

Believe it or not, 37% of websites are not compatible for smartphones.

Making your website mobile friendly can be done in two ways.

Option 1: Mobile Site

This essentially means creating a duplicate version of your website on a different domain to make it mobile friendly.

For example, www.mobile.websitename.co.uk as well as www.websitename.co.uk

Although having a mobile version of your website isn’t the easiest way to make it mobile friendly there are a few advantages.

You could make the mobile version… [Read More]

Don’t stress the ups and downs of SEO

Have you noticed your keyword rankings yo-yoing recently? One week you can be on the first page of Google and the next week your nowhere to be seen. These days this can happen even without even making changes to your website. Somewhat unfortunately, Google is constantly updating, unless you move with it you’re very much against it.

Google never stays the same. It is constantly making changes to its algorithms, looking for new and innovative ways to make searches more practical for the user. Recent developments in smart searching through mobile devices and voice operated systems have brought the latest waves of changes through.

Sometimes these updates will make no difference to where one of your keywords rank. However there are occasions when Google decides it is going to focus on an element that is seemingly lacking on one of your ranking pages and so consequently your position plummets. You’ll … [Read More]

Creating consistency across all of your social media channels

Social media is so hot right now and rightly so. For businesses, it offers an enormous potential for social selling, content marketing and customer support providing the perfect opportunity to maximise the reach of your target audience and build your brand.

We’ve put together a guide on how to set up and brand your social media profiles consistently.

Choosing the right platforms

With so many different platforms available and the heavy competition between them it can be difficult to decide which are relevant for your business. Facebook, Twitter and LinkedIn require text, images and links whereas Instagram and Pinterest are picture based. If your business struggles to produce new imagery often then you do not want to be signing up for Instagram. The same goes for Youtube if you don’t have any relevant videos.

Visual branding

Visuals play an important part in social media branding. If each of your profiles … [Read More]

What do marketers do?

Our latest recruit at The Studio 4, Laura Gee has recently graduated from Keele University and is now learning how a degree in marketing differs to working for a marketing company. Read her first blog to find out how she is adapting to a career in SEO and social media.

The one question that University doesn’t actually teach you the answer to. They can teach you all the theory in the world, but one thing I’ve come to realise is that being a marketer isn’t something that can be taught. Of course, I highly value the education I received at University and found it worthwhile, but the real learning began when I started my job here at The Studio 4 two months ago. In fact, I strongly believe that marketers never stop learning.

A large part of my job as an SEO (search engine optimisation) and Social Media analyst involves … [Read More]

Looking to do work experience?

Here at The Studio 4 we value work experience, and believe in helping young people develop their skills. Over the last few weeks we’ve had a number of young people in from various schools or colleges to experience everything marketing has to offer. Whether they’ve wanted to try a little bit of everything or focus on one area we’ve given them important tasks to expand their knowledge and confidence. Working on real projects for our clients, we like to give them the responsibility and creative freedom they may not get elsewhere.

Over the last 2 weeks we’ve been joined by Tom, who came to us to expand his graphic design knowledge and learn about what it means to be a graphic designer. We’ve had him designing business cards, logos and even websites. We asked him what he thought about his work experience here at The Studio 4 and here’s what … [Read More]