Most people we speak to don’t know the potential benefits of switching their website to https, so here’s how it can help you.
Firstly, What is it?
I’m going to try and keep this relatively low tech – HTTPS webpages typically uses SSL to encrypt communications which involves two ‘keys’ to encrypt communications, a ‘public’ key and a ‘private’ key. Anything encrypted with the public key can only be decrypted by the private key and vice-versa. So if you think of it as a safe, if only you and the person you are sending to the safe to know the combination no one else and look inside. If you send the safe with the door open, there is potential for anyone to see what’s inside.
How do I know if a website is secure?
It will typically be shown by your browser – when a trusted SSL Digital Certificate is … [Read More]
Social media can often be a minefield for businesses to try and navigate correctly. It is often surprising what will work for some companies but at the same time will be completely useless to others. Spring is often seen as a time to rejuvenate, whether that be yourself, home or business. If it is the latter, a simple way to do so is with a social campaign to reach your desired audience.
Having worked in digital marketing for a number of years now, the one thing I can safely say is that social media is must for ANY business. It doesn’t matter if you’re a multinational conglomerate or simple school bake sale, there is a channel for you and a message for you to shout about, but there are a few things for you to remember when using social media for business. We’ll start with the DON’Ts, things you should … [Read More]
The foundation of a successful website starts with a great design, user-friendly interface and a well developed user experience.
But unknown to most, these have become very important ranking factors and a big part of modern search engine optimisation (SEO). This includes things like page speed, site usability and a responsive mobile design.
Although SEO starts with considering the website content as the predominant ranking factor, there are other contributing factors that help bring information to the forefront. This includes outlining the title and description of the page with your most relevant keyword. The title should be the most relevant searchable term for that particular page.
By thinking of areas such as the page title, description and keywords in relation to SEO at development stage will ensure that your website is setup with the right structure to become Google friendly.
Search engine’s primary goal is to give you the most … [Read More]
Online logo generators are all over the web, but are they really worth your time as a business owner? They may appear to be a quick solution, however the outcome will rarely work in the long run compared to using a design agency.
Your company’s branding is crucial to how you are seen within the market place, so having a strong logo and brand style is important as it is what customers will initially recognise you by.
MarkMaker is one of the latest online logo generators to hit the scene, and it is a generator that learns what you like and automatically refines a design based on entering your company’s name and watching as MarkMaker churns out a whole load of different logo designs. These will vary wildly to begin with however once you start to identify which versions you like, MarkMaker will narrow and adapt the designs down to … [Read More]