Online logo generators are all over the web, but are they really worth your time as a business owner? They may appear to be a quick solution, however the outcome will rarely work in the long run compared to using a design agency.
Your company’s branding is crucial to how you are seen within the market place, so having a strong logo and brand style is important as it is what customers will initially recognise you by.
MarkMaker is one of the latest online logo generators to hit the scene, and it is a generator that learns what you like and automatically refines a design based on entering your company’s name and watching as MarkMaker churns out a whole load of different logo designs. These will vary wildly to begin with however once you start to identify which versions you like, MarkMaker will narrow and adapt the designs down to … [Read More]
Responsive web design has become a crucial part of most company websites. For smartphones: Increasing the font size of text, making links easier to press for fingers and rearranging the layout to work on a small, vertical display is ideal. But aside from those points, there’s one other thing that can improve your website on higher resolution devices.
Phones, tablets, and computer screens are squeezing more and more pixels into smaller spaces. For example, the 27″ 5K iMac has a PPI (Pixels Per Inch) of 218, compare that to a 21″ screen with a resolution of 1920×1080 which has a PPI of 100.13. That’s more than twice the amount of pixels in the same amount of space.
As you can see in the image below: some displays can have 4 pixels squeezed into the same space as 1 on another device (2 vertical and 2 horizontal). Some devices may even … [Read More]
Many people say that content is now king in the SEO world. Surely though content has always been the most important thing if we think about the user.
Now that search engines have advanced far past the days when all that mattered was meta data, looking at your website from the users point of view could pay dividends.
Lets look at the main points as to why content is so important:
1. People will understand your message
Quality content, which explains well what you do will help people understand your products or services. Yes it is true that search engines too will need you to spoon-feed them what it is you do but if you were previously falling short you were failing your customers. Writing quality content which engages users is much more likely to convert visitors into customers. After all, could you really sell that product in 20 words … [Read More]