The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

The importance of blogging

Following the launch of our new website, The Studio 4 will be posting a fortnightly blog highlighting relevant issues in the world of marketing. Each will be written by a different member of the team on topics that are relevant to them. It maybe the latest hints and tips for SEO, or suggestions on how to best utilise your social media platforms. Through to information on the latest design tools, or how to promote your business through PR. I hope you will find our blogs insightful and if anyone ever wants to ask us a question, we would be more than happy to give our advice.

As it was my turn to write the first blog I thought it made sense to write about why blogging is so important.

We all know what a blog is and the opinion for many is that it can be a tedious task in … [Read More]

Thinking about a WordPress site? Consider these first.

WordPress is fast becoming one of the biggest platforms that individuals and companies are using to create their websites. Unfortunately there are some downsides to this versatile platform, which may cause you problems later on down the line.

Primarily it is a blog platform, and when used for that it can be great. Our own blog uses WordPress, however it is not a CMS (Content Management System), therefore there are restrictions on what can be modified. Many fail to get the hosting and security done properly, which can hinder the sites performance and how well it can be found.

There are functionality limits. WordPress is not scalable. Given that it is a blog at its core, it is not meant to be your ultimate company website that helps you streamline your day to day operations. The plugins that are available to you will limit what you can do to your … [Read More]

Google’s Mobile-friendly ranking algorithm

Google regularly updates its algorithm in order to improve their user experience, this year they are focusing on mobile friendly websites. On the 21st April, Google made a change which could lower the rankings of many websites by a substantial amount if they are not considered appropriate for mobile devices.

Users will now be able to find high quality and relevant results where content is legible, without having to zoom in or struggle to click links. This is great for users, however what does this mean for the websites which have been ongoing for a number of years, yet do not have a mobile friendly website?

It means their ranking could drop significantly, when they are searched for on a mobile device. The importance of this depends entirely on the amount of your visitors that view your site on a mobile device. For some B2B companies the percentage of visitors … [Read More]

Exciting new E commerce website now live

Here at the Studio 4 we are always excited when we get to work on websites which have interesting features and functionality. This meant that when a new client approached us looking for a custom phone case website we jumped at the chance to work with them to realise their dream.

The brief included several challenges that we worked through with the client to overcome. The main basis of the site was an editor, which would allow users to upload images and see them on a phone case of there choose. At this stage the client wanted the users to be able to add text, image filters and crop the images as they see fit.

We worked with Print Your Stuff to create a website that would tick all of the boxes. The final website has now been made live and orders have started to come in.

Users can either … [Read More]

Christmas is coming… Especially for TV adverts

It seems there is a common theme this year with all the big company’s Christmas adverts, and strangely enough it isn’t showcasing the many products and gifts you can buy. It is much deeper than that, with each company putting their own spin on what Christmas means besides giving shampoo sets and socks to our nearest and dearest. If you want to view the adverts, click on the image.

The advert that has caused the biggest storm this year has to be the John Lewis advert. This includes a boy and his friend, Monty the Penguin, going through the run up to Christmas, showing a strong friendship and enjoying many moments together. The main focus of the fairly long advert, just over 2 minutes long, is one of companionship and love, which sadly Monty the Penguin doesn’t have. The climax on Christmas morning is when the boy, Sam, gives Monty … [Read More]