90% of fonts can be split into two categories serif and sans serif. A serif font has small lines tailing from the edges of the letters, symbols and numbers. A sans serif font has straight edges as the name suggests, Sans the French word for without: Without serif.
So how do you go about picking between the two when it comes to your design? Well there are a number of different aspects to consider first.
What is the medium?
Serif fonts as a rule of thumb are easier to read when they are used in print than when they are used digitally. This is because print works have a higher resolution than digital screens. With print documents having between 300 – 600 dots per inch and screens a much lower 100 dots per inch, however more modern Apple device can reach up to 300. This means in some cases the … [Read More]
I am going to take this opportunity to talk about building client relationships and just how important it is to the success of almost any company that we work with. Customers are the life blood of our business and having a solid relationship ensures that our business continues to run on a daily basis but also continues to grow. Developing strong relationships can take time and dedication but the rewards make it count.
People respond well when they feel someone has a genuine interest in the business, we always aim to become a partner of our clients rather then just viewing ourselves as vendor.
We often remind our staff that constant contact is key, regular communication over the phone rather then email is essential as it enables you to have a much more personal relationship with your client.
Growing your relationship with current customers is just as significant as generating … [Read More]
Most people we speak to don’t know the potential benefits of switching their website to https, so here’s how it can help you.
Firstly, What is it?
I’m going to try and keep this relatively low tech – HTTPS webpages typically uses SSL to encrypt communications which involves two ‘keys’ to encrypt communications, a ‘public’ key and a ‘private’ key. Anything encrypted with the public key can only be decrypted by the private key and vice-versa. So if you think of it as a safe, if only you and the person you are sending to the safe to know the combination no one else and look inside. If you send the safe with the door open, there is potential for anyone to see what’s inside.
How do I know if a website is secure?
It will typically be shown by your browser – when a trusted SSL Digital Certificate is … [Read More]
Social media can often be a minefield for businesses to try and navigate correctly. It is often surprising what will work for some companies but at the same time will be completely useless to others. Spring is often seen as a time to rejuvenate, whether that be yourself, home or business. If it is the latter, a simple way to do so is with a social campaign to reach your desired audience.
Having worked in digital marketing for a number of years now, the one thing I can safely say is that social media is must for ANY business. It doesn’t matter if you’re a multinational conglomerate or simple school bake sale, there is a channel for you and a message for you to shout about, but there are a few things for you to remember when using social media for business. We’ll start with the DON’Ts, things you should … [Read More]
The foundation of a successful website starts with a great design, user-friendly interface and a well developed user experience.
But unknown to most, these have become very important ranking factors and a big part of modern search engine optimisation (SEO). This includes things like page speed, site usability and a responsive mobile design.
Although SEO starts with considering the website content as the predominant ranking factor, there are other contributing factors that help bring information to the forefront. This includes outlining the title and description of the page with your most relevant keyword. The title should be the most relevant searchable term for that particular page.
By thinking of areas such as the page title, description and keywords in relation to SEO at development stage will ensure that your website is setup with the right structure to become Google friendly.
Search engine’s primary goal is to give you the most … [Read More]